From my experience, many B2B companies are unsuccessful with online lead generation because they don’t understand how it works or how to use it.
Fortunately for them Oli Gardener from Unbounce has laid it all out in one easy to comprehend infographic.
These five principles show how simple content marketing and online lead generation can be for B2Bs. Simple, but not easy!
Take a look right here: The B2B Lead Generation Manifesto