This week in The Web Content Roundup:
- How to Write a Call-to-Action that Converts
- The Copywriting Infographic
- My Meat and Potatoes Approach to Marketing
If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.
Your call to action is the tipping point between “bounce” and “conversion”. That’s why it’s imperative to write a good one. The case studies in this article will help you do just that.
Finally, everything you need to know about the life of a copywriter and the art and science of copywriting in one nifty infographic. If you’re thinking of hiring a copywriter for the first time, or you want to make copywriting your vocation, you should check this out.
Here’s an important observation from copywriter Dianna Huff: her “meat and potatoes” posts – the ones that give practical tips – bring in the most clients. The more creative, entertaining or “sexy” posts may get more tweets and comments, but they don’t bring in the bucks.