A Meat & Potatoes Approach to Marketing: The Web Content Roundup

This week in The Web Content Roundup:

• How to Write a Call-to-Action that Converts
• The Copywriting Infographic
• My Meat and Potatoes Approach to Marketing

If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.

How to Write a Call-to-Action that Converts

Your call to action is the tipping point between “bounce” and “conversion”. That’s why it’s imperative to write a good one. The case studies in this article will help you do just that.

The Copywriting Infographic

Finally, everything you need to know about the life of a copywriter and the art and science of copywriting in one nifty infographic. If you’re thinking of hiring a copywriter for the first time, or you want to make copywriting your vocation, you should check this out.

My Meat and Potatoes Approach to Marketing

Here’s an important observation from copywriter Dianna Huff: her “meat and potatoes” posts – the ones that give practical tips – bring in the most clients. The more creative, entertaining or “sexy” posts may get more tweets and comments, but they don’t bring in the bucks.