About text-centric

An experienced copywriter & consultant to help you improve the return on your online marketing investment

Charles Cuninghame is a copywriting expert and marketing trouble-shooter who helps B2B companies leverage their online marketing to generate leads, boost sales and build their brands.

Offering a rare combination of creative talent and strategic marketing know-how, Charles has more than 10 years experience as a copywriter and consultant.

He has written content for 60+ premium business and government websites, including Adobe, American Express, Hutchison 3G, Philips, Telstra, Toyota and Vodafone.

He recently wrote the eBook Your Website Sucks! The 10 value-destroying mistakes most websites make… and how to avoid them because he found many businesses are spending money on their websites without understanding the fundamental principles of attracting prospects and customers online.

Prior to establishing text-centric in 1997, Charles worked as a journalist and editor at information publisher Horan Wall and Walker. During this time he wrote a weekly column for the Good Weekend magazine, penned features for Your Mortgage Magazine and edited several information guides.

Charles has degrees in marketing and law from the University of NSW, and lives by the beach in Sydney, Australia.

When he's not writing copy, devising practical business growth strategies or reading up on the latest online marketing techniques, you might find Charles surfing his local break or photographing urban landscapes.