Website development roadblocks

Yesterday I got a call from a web developer who needed a copywriter to refer his clients to. He told me he has several stalled projects. The clients had paid a deposit, he'd built the sites, but there was no content forthcoming… for several months!

This is a very common scenario. In fact just about every developer I've spoken too says there's almost always a hold-up if the client is responsible for supplying web copy. The other scenario is the client supplies the copy but it's rubbish.

This is a lose/lose situation. If the content's bad the client gets no value from their website, and the dud site also makes the developer look bad. The client is upset when their website doesn’t work so the developer gets no repeat business or referrals.

There is an alternative. Developers should convince their clients to hire a copywriter. Clients need to understand that they can't maximise the return on investment of their site without high quality content. With a copywriter onboard, everybody wins.