What good marketers know

It never ceases to amaze me the number of marketing managers I meet that know next to nothing about marketing.

Having completed a marketing degree I know how poorly university prepares students for the realities of marketing products and businesses. I've learnt a lot more about marketing from reading books by the gurus than three years of tutorials and lectures.

One person who knows a hell of a lot about marketing and is not afraid to share his wisdom is Seth Godin. Check out his one-page list of powerful marketing truths.