Comments on: SMO: The Latest in Search http://www.text-centric.com/blog/2007/06/25/smo-the-latest-in-search/ Powerful Copywriting & Guerrilla Marketing Tactics Revealed by Expert Copywriter Thu, 26 Aug 2010 09:24:08 +1000 hourly 1 http://wordpress.org/?v=3.0 By: Charles Cuninghame http://www.text-centric.com/blog/2007/06/25/smo-the-latest-in-search/comment-page-1/#comment-3449 Charles Cuninghame Wed, 27 Jun 2007 02:09:28 +0000 http://www.text-centric.com/blog/2007/06/25/smo-the-latest-in-search/#comment-3449 Good point Matthew. If you want quick results PPC is the way to go. For the most cost-effective results in the long term I think you need to integrate PPC with SEO and utilise SMO, if it's appropriate and if you have the resources. (That's two big "if's"!) Good point Matthew.

If you want quick results PPC is the way to go. For the most cost-effective results in the long term I think you need to integrate PPC with SEO and utilise SMO, if it’s appropriate and if you have the resources.

(That’s two big “if’s”!)

]]> By: Mathew Patterson http://www.text-centric.com/blog/2007/06/25/smo-the-latest-in-search/comment-page-1/#comment-3447 Mathew Patterson Wed, 27 Jun 2007 01:47:50 +0000 http://www.text-centric.com/blog/2007/06/25/smo-the-latest-in-search/#comment-3447 Very interesting experiment - it's important to realize the SMO portion of the campaign went for 12 months, so it is not a quick fix. We do some of this at <a href="http://www.freshview.com" rel="nofollow">Freshview</a> for our software, and we do see ongoing traffic from it. Occasionally you get a 'perfect storm' situation with a blog post or comment in the right place at the right time. (See <a href="http://www.zeldman.com/2007/06/12/eight-points-for-better-e-mail-relationships/" rel="nofollow">Zeldman's post</a> for more) Very interesting experiment – it’s important to realize the SMO portion of the campaign went for 12 months, so it is not a quick fix.

We do some of this at Freshview for our software, and we do see ongoing traffic from it. Occasionally you get a ‘perfect storm’ situation with a blog post or comment in the right place at the right time. (See Zeldman’s post for more)

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