Write Your Website Content for “Scanners”

To create good website content you first have to understand how people read on the web.

People don’t read websites word for word – they scan the page looking for the information they want. Therefore your website content should be written for scanners:

• Online text should have roughly 50% of the words you would use for print
• Include lots of bullets, lists and meaningful sub-headings
• Use links to break longer information up into parts.

Charles Cuninghame – Website Copywriter

Related posts:

1. How To Take Your Website Content To The Bank
2. How To Get More Of Your Website Content Read
3. Website Content Wisdom
4. Does Your Website Content Pass the Help Test?
5. Website Copywriting Podcast: How to Write Direct Response Website Copy Without Appearing “Tacky”