Write your website content for “scanners”

To create good website content you first have to understand how people read on the web.

People don’t read websites word for word – they scan the page looking for the information they want. Therefore your website content should be written for scanners:

• Online text should have roughly 50% of the words you would use for print
• Include lots of bullets, lists and meaningful sub-headings
• Use links to break longer information up into parts.