Deep linking is creating a link to an interior page of a website, rather than the home page. Deep links can be found on websites, search engine listings, pay per click ads, and in emails.
Unlike generic links to a home page, a deep link points to a page containing specific information. They are designed to direct readers to additional information that’s relevant to the page they’re reading.
For example, an article comparing various cars would link directly to each model’s information page, rather than the car manufacturers’ home pages. This linking of information is central to the philosophy of the World Wide Web.
The implication of deep linking for website owners is that visitors can enter their site on any page.
From my experience many business owners don’t realise search engines index individual web pages (not websites) and deliver a list of pages that are most relevant to the searcher’s query. Thus, a lot of search engine traffic bypasses your home page.
Charles Cuninghame – Website Copywriter
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