Just like clothes and hairstyles, website design can go stale. If your website was designed back when Levi’s Engineered Jeans were the freshest thing in fashion, it might be time for a redesign.
But while a site makeover is always a nice ego boost, it may not lead to improved results… unless you look beyond just the look and feel. This short video illustrates why it pays to think about what your customers want from your website before you redesign:

