In The 7 Harsh Realities of Social Media Marketing, Sonia Simon reveals what it really takes to make social media marketing work.
From my experience the most frequently ignored social media reality is that someone has to WRITE all this stuff. And it has to be pretty good. To quote Sonia:
There’s too much good content that you need to compete with. And there’s no magic system that can replace sitting in front of your keyboard and producing something that somebody wants to read. (Or partnering with someone who can.)
If you need someone to write your blog posts, Facebook page or Tweets, there’s a… ahem… good copywriter I can recommend.
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