Ever wondered how to create a blog that attracts more visitors to you website?
HubSpot takes the mystery out of creating a successul business blog by revealing the precise recipe in their article How to Bake a Blog: Recipe for Business Blogging Success.
Their list of ingredients includes a few vital elements that many novice business bloggers overlook, e.g.:
- SEO
- Website analytics
- Calls to action, and
- Compelling offers.
And when it comes to the #1 ingredient – a blogger – I would suggest not just anybody will fit bill. You’ll need someone who’s not only a good writer, but quick too.
Before you dive in the deep end it’s a good idea to test the waters by commenting on other people’s blogs:
Begin reading the blogs of other people in your industry. Be sure to comment, especially on posts interesting to your prospects, with meaningful insights and questions.
It’s a good way to see how much time and effort is involved without going to the trouble of actually setting up your own blog.
Charles Cuninghame – Sydney Copywriter
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