When I worked at a publishing company my boss always insisted the graphic designer use serif fonts (Times New Roman was one of his favourites) for the body text in all our publications.
Why? Because serif fonts are easier to read on the printed page. But it’s a whole different ballgame online. That’s because computer screens have lower resolution than printed paper, which make serif fonts harder to read.
In a recent blog post copywriting maven Bob Bly gave a run down on which fonts are best for online marketing:
- For websites use a popular serif font such as Helvetica, Arial or, my preferred font, Verdana. Use at least 12-point type.
- Headlines should be two or more point sizes bigger than the body text. Arial Bold or Impact are good font choices for headlines.
- Email is best written in 12-point Arial or Verdana.
I would add that it’s important to have good contrast between the text and background. Black text on a white background is the best combination in my opinion.
Read Bob’s full post here:
The Best Typefaces to Use Online
Charles Cuninghame – Freelance Copywriter
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