I’ve just discovered Google’s YouTube channel and they’ve got some fantastic instructional videos on how to get the most out of your AdWords account.
This one’s on improving your ad copy. The important points to note are:
- Be specific
- Use keywords in your ad copy – preferably in the headline
- Include a call to action
- Each ad should link to a targeted landing page
- A few tweaks to your ads can make them perform much better
On another note, don’t you just love the writing and production of this video? Google’s marketing team really knows what it’s doing.
I think Google’s AdWords mini-site is one of the best examples of website copywriting on the Net. Definitely something to aspire to.
Charles Cuninghame – Web Copywriter
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