If you’re new to copywriting, it’s normal to experience periods of time where you can’t seem to verbalize your thoughts and ideas about the product you’re marketing.
In his Amazon School of Copywriting video, master copywriter Jay Abraham offers a deceptively simple tip for instantly bypassing this obstacle in order to transform mediocre copy into words that deeply resonate with your prospective customers.
Simply put, Jay suggests doing a search on Amazon for the top 100 books in the category you’re writing about, and studying the reader reviews carefully. These reviews will yield virtually all of the main copy points necessary for a killer promotion.
Jay notes that empathy is the “key to writing great copy… great emails and… amassing and sustaining a fortune.”
Many copywriters generally have some sense of empathy for the customer. But it needs to be more focused on the customer’s deepest needs, rather than the copywriter’s desire to market a product.
By taking a good look at what readers loved and hated about the books in your chosen category, you’ll be able to build a list of exactly what customers want, as well as what they don’t want.
After taking careful note of their concerns, you’ll be able to return to your copy with more empathy for your customers. Then it’s relatively easy to get the “what’s in it for me?” into words.
Charles Cuninghame – Website Copywriter
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