Though landing pages seem simple at first glance, there are some definite mistakes that business owners make when composing them.
Today we’ll take a brief look at a few of the 5 Landing Page Mistakes compiled by AdWords guru Howie Jacobson, of AskHowie.com.
One area where people often err in landing page composition is in the balance of information.
It can be very tempting to provide readers with massive amounts of text outlining the product or service from every angle. But in most cases, information overload tends to throw the reader off balance.
Likewise, if your website relies on vague headlines and doesn’t stick to the task of supplying the reader with purposeful information about the product, the chance that the reader will lose interest increases.
The goal of a well written landing page is to hook the reader with concise and compelling information, in order to get them eager to learn more. To best achieve this goal, Howie advises landing page architects to stick to a clear headline, followed with a streamlined list of features and benefits.
Charles Cuninghame – Sydney Web Copywriter
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