When hiring a copywriter it’s important to remember that it’s their job to create effective marketing and sales materials from the nuggets of source information you give them.
A give and take exists between clients and copywriters. So it’s important that you help the copywriter by providing as much information as you can from the very beginning.
The initial meeting between you and your copywriter is a crucial event where the writer will ask open-ended questions to get a feel for the best way to compose copy that will achieve your goals.
Lorraine Thompson of MarketCopywriterBlog.com created a humorous animation that shows the disconnect between a copywriter and marketing manager who don’t see eye to eye about the process of creating effective copy.
Take a look:
To avoid this situation and forge a good working relationship with your copywriter, it’s important to schedule adequate time to discuss the needs of your project. Be ready to provide detailed and helpful information about your company’s mission, goals, products and prospective customers.
These facts may seem mundane to you. But getting a clear look at the big picture will help your copywriter compose better copy, which will ultimately benefit you and your customers.
Charles Cuninghame – Web Copywriter
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