Ken McGaffin and Mark Nunney of Wordtracker recently blogged excerpts from their book, Wordtracker Masterclass: Link Building – How to Build Links to Your Website for SEO, Traffic and Response, resulting in the comprehensive post: 62 Steps to the Definitive Link Building Campaign.
When writing for the web, it’s no longer enough to simply post great copy on your site. Today’s successful business websites need great copy that’s optimised to funnel in targeted customers from search engines.
Search engines assign value to a website not only based on the site’s content, but also based on the number and quality of other websites that link to the site.
As a marketer, you can adopt link building strategies that will pay off down the road as your company’s website matures. Some ways to add more value to your website include:
- Getting familiar with keyword research tools and working targeted keywords into your website content. A keyword strategy is the foundation for niche-focused link building.
- Developing a strategy to post well-written comments on other websites and related blogs to encourage link building.
- Writing or re-purposing content that’s so useful, people will want to link to it. This type of content includes reviews, interviews and “free downloadable guides and whitepapers.”
Charles Cuninghame – Freelance Website Copywriter
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