These days, the layout and design of a website plays a huge role in whether or not visitors to your website stay long enough to get a good grasp of the product or service being sold.
Mike Smith at WDL recently discussed 20 ways to increase web design effectiveness. Even though the WDL website focuses primarily on the technical/visual side of web design, considerable focus was given to the actual site content, and business owners should take notice of these insights.
One area that was particularly pressing is the use of keywords. Though many website owners now realise it’s very important to make sure the text of their websites are search engine optimised, Mike stressed that keyword stuffing is highly unprofessional and makes for unattractive websites.
Working with awkward keywords can be frustrating. It takes practice and patience to make those long tail phrases read naturally. But once you can do this with finesse, your website’s value to the readers increases exponentially.
Last, but not least, Smith cautions website owners to stick to the point – and don’t stop at your articles, landing pages and sales letters. Every page of content needs to be honed for maximum effectiveness. He says: “Choosing the right words for sign up buttons, page headings, navigation items and calls to action can be the difference between 50% sign up rate and a 90% sign up rate.”
Charles Cuninghame – Freelance Copywriter
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