I recently came across an article by website marketing consultant Cathy Goodwin on attracting more targeted traffic with copywriting. One of her more offbeat suggestions was to “post compelling content in unexpected places”.
She suggests leaving related comments on other people’s blog posts. Make sure to choose websites and posts that closely correspond to the topic of your website and always make a quality contribution to the conversation.
In addition, she also notes that creating topically-related Squidoo lenses that link to your main website is a quick and creative way to generate additional traffic to your site, due to the fact that the Squidoo.com domain has such good rankings in search engines and receives so many visitors.
Finally she recommends writing book reviews for relevant books at online bookstores such as Amazon.com. This is a great way for professional services firms to position themselves as experts where potentials clients will be congregating. David Meerman Scott has also written a blog post, Amazon as social networking, on this topic.
Charles Cuninghame – Website Copywriter
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