Why You Should Pay Attention to “Natural” SEO

Recently, Rand Fishkin of SEOmoz gave a presentation for SEO newbies at the YCombinator SEO event and posted an online summary of his talk.

A key takeaway for business owners is the fact that you don’t have to be a gigantic organisation to succeed at SEO. In fact, the marketers who are most adaptable to the ever changing rules of search engine ranking can actually compete and win against big competitors.

Another thing to be aware of is getting the vast majority of your website traffic from Google. Because Google changes their PageRank algorithm so frequently, a website that relies on Google for the bulk of their traffic could face trouble if their rankings take a sudden dive due to an algorithm change.

Rand suggests taking a closer look at “natural” sources of SEO, such as forwarded emails, Tweets, Facebook links, and more.

Taking the steps to integrate real people into the traffic process, including links posted by bloggers, members of the media and enthusiastic forum posters, actually helps give your site more credibility in the eyes of Google.

Any site that ignores the value of “natural” SEO could eventually face unpleasant and intense scrutiny from search engines, which may result in penalties that equal major traffic losses.

Charles Cuninghame – Freelance Website Copywriter

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