In these days of viral videos, Flash presentations and other multimedia fanfare, it’s easy to wonder if good old fashioned copy (you know, words) still has a place in online sales and marketing.
In case you’ve forgotten, Ken MacGriffin at Wordtracker give us 6 Reasons Why Content is Crucial to Your Website. Some ideas he brings up include:
Well written content has residual value. Useful, helpful information will still bring in web traffic for years to come.
Content drives social networking activity. Twitter trending topics, Digg spikes and other social networking activity surges often have one thing in common: a link to a piece of captivating content.
Quality content builds your website’s credibility in search engines as readers discover it and begin sharing links to your site around the web. This, in turn increases both your traffic and search engine rankings.
Bells and whistles can create a traffic surge. But remember quality content will keep bringing new eyes on your website week in, week out.
Consider the cost of great content as an investment toward the long-term success of your website.
Charles Cuninghame – Web Copywriter
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