Failing to plan is planning to fail.
Alan Lakein, author and time management expert
A simple and clear strategy is the foundation of a successful website. Unfortunately, creating an effective strategy is the most difficult part of building your site. You need to do a bit of research and give the matter some deep thought. Perhaps that’s why so many business owners skip this crucial step.
But rest assured, the difference between success and failure often comes down to website strategy. It’s far better to have a solid strategy with mediocre execution, than a poor strategy that’s brilliantly executed.
Strategy is about aligning your website with the needs of your target market. Developing a strategy forces you to consider what result you want and how you’ll get it. It guides the design and content of your website, without hampering creativity. And it ensures the site meets your most important business objectives.
So how do you develop a strategy? By answering the following five questions:
How do you avoid having one of the 90% of business websites that don’t bring in more business? By understanding and avoiding these seven common website myths that stop your website being profitable:
My first job after uni was working at a small publishing company. One of my boss’s favourite sayings was, “If you don’t know where you’re going, any road will take you there.” It was a reminder to his staff that the first step in any project is to establish what you want to achieve i.e. setting goals or targets.
About the author: Charles Cuninghame is an expert 
