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	<title>Sydney Freelance Copywriter Blog&#187; Online Marketing</title>
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	<link>http://www.text-centric.com</link>
	<description>Powerful Copywriting &#38; Guerrilla Marketing Tactics Revealed by Expert Copywriter</description>
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		<title>A Simple Yet Effective Website Strategy</title>
		<link>http://www.text-centric.com/blog/2008/08/28/a-simple-yet-effective-website-strategy/</link>
		<comments>http://www.text-centric.com/blog/2008/08/28/a-simple-yet-effective-website-strategy/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 05:35:19 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.profitablewebsitemanual.com/?p=102</guid>
		<description><![CDATA[Failing to plan is planning to fail. Alan Lakein, author and time management expert A simple and clear strategy is the foundation of a successful website. Unfortunately, creating an effective strategy is the most difficult part of building your site. You need to do a bit of research and give the matter some deep thought. [...]
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<li><a href='http://www.text-centric.com/blog/2009/04/15/three-super-effective-low-cost-marketing-weapons/' rel='bookmark' title='3 Super-Effective, Low-Cost Marketing Weapons'>3 Super-Effective, Low-Cost Marketing Weapons</a></li>
</ol>]]></description>
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		<title>7 Website Myths That Stop You Attracting More Customers</title>
		<link>http://www.text-centric.com/blog/2008/08/20/7-website-myths-that-stop-you-attracting-more-customers/</link>
		<comments>http://www.text-centric.com/blog/2008/08/20/7-website-myths-that-stop-you-attracting-more-customers/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 05:51:50 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing Wisdom]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.profitablewebsitemanual.com/?p=101</guid>
		<description><![CDATA[How do you avoid having one of the 90% of business websites that don&#8217;t bring in more business? By understanding and avoiding these seven common website myths that stop your website being profitable: Myth 1: If you build it, they will come The idea that &#8220;if you build it, they will come&#8221; worked for Kevin [...]
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		<title>Step One to a Profitable Website: Set Your Goals</title>
		<link>http://www.text-centric.com/blog/2008/08/20/step-one-set-your-goals-2/</link>
		<comments>http://www.text-centric.com/blog/2008/08/20/step-one-set-your-goals-2/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 03:33:45 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.profitablewebsitemanual.com/2007/10/08/step-one-set-your-goals/</guid>
		<description><![CDATA[My first job after uni was working at a small publishing company. One of my boss&#8217;s favourite sayings was, &#8220;If you don&#8217;t know where you&#8217;re going, any road will take you there.&#8221; It was a reminder to his staff that the first step in any project is to establish what you want to achieve i.e. [...]
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		<title>Traffic + Conversion = Profitable Website</title>
		<link>http://www.text-centric.com/blog/2007/08/11/traffic-conversion-website-success/</link>
		<comments>http://www.text-centric.com/blog/2007/08/11/traffic-conversion-website-success/#comments</comments>
		<pubDate>Fri, 10 Aug 2007 20:56:03 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.profitablewebsitemanual.com/2007/08/11/traffic-conversion-website-success/</guid>
		<description><![CDATA[Building a website without a traffic strategy is like printng a stack of brochures and then leaving them in a box in your storeroom. But the end goal is not more traffic&#8230; it&#8217;s more profit. So once you have a stream of visitors to your site you must convert them into sales leads or customers. [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Meet One of Australia&#8217;s Great Online Marketing Brains</title>
		<link>http://www.text-centric.com/blog/2006/09/01/australias-great-web-marketing-brains-2/</link>
		<comments>http://www.text-centric.com/blog/2006/09/01/australias-great-web-marketing-brains-2/#comments</comments>
		<pubDate>Thu, 31 Aug 2006 23:39:51 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.profitablewebsitemanual.com/2006/09/01/australias-great-web-marketing-brains/</guid>
		<description><![CDATA[In the nine years I&#8217;ve been working as a website copywriter I&#8217;ve met many people who sell their services as online marketers: web designers and developers, copywriters, online marketing consultants and strategists, interactive agency bosses and creative directors, etc. Yesterday I had the great pleasure of meeting someone who I rate as one of Australia&#8217;s [...]
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		<slash:comments>1</slash:comments>
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		<title>Mobile Internet – First Impressions</title>
		<link>http://www.text-centric.com/blog/2006/02/09/mobile-internet/</link>
		<comments>http://www.text-centric.com/blog/2006/02/09/mobile-internet/#comments</comments>
		<pubDate>Thu, 09 Feb 2006 01:17:40 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.profitablewebsitemanual.com/2006/02/09/mobile-internet/</guid>
		<description><![CDATA[I got hold of a 3G mobile phone last week. While I&#8217;m excited about the potential of mobile internet, the technology isn&#8217;t quite there yet. My main gripe is speed. It&#8217;s just too slow. I felt like I was back in 1995 with my 9K modem. The content that has been created specifically for the [...]
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