The single most important element of your website is the “most wanted response”.
The term “most wanted response” or MWR was coined by e-commerce guru Ken Evoy. It refers to the one action you most want website visitors to do. Examples of MWRs include order a product, subscribe to an e-newsletter, call you to arrange a consultation, fill out a form, or send you an email.
Determining your MWR should be the very first task when you plan your website. Just ask yourself, “What is the ONE thing I want my website visitors to do?” You need to be very clear on this. Once you’ve set your MWR you should design your entire site around encouraging visitors to take that one action.
To create good website content you first have to understand how people read on the web.
Nothing you can say for yourself is as valuable as what customers have to say about you. That’s because people find the endorsements of actual customers more persuasive than the hype of faceless copywriters.
You’ll win much more business if you show your target audience how you can solve their problems.
, “Ultimately users visit your site for the content. Everything else is just a backdrop.”
If your print ad, direct mail piece, press release or home page isn’t getting the results you want a weak headline may be to blame.
It doesn’t matter how good your website is, if no one sees it, it’s absolutely worthless. You need a strategy to ensure your prospects and customers see your website. The best options are 
Recently I found this quote on an online marketing agency’s blog: “Macromedia Flash is the key to making your websites look funky.”
