Brochures are a very popular marketing weapon for SMEs and corporates alike – even in this internet age.
The trouble with brochues is they’re expensive to produce and distribute, go out of date quickly, and are easy to ignore.
Worst of all, they often fail to make an impact on the bottom line. The reasons for this are many and varied, but include:
- They’re used for selling rather than supporting the sale.
- They’re used as a standalone tactic rather than as part of a complete sales strategy.
- The marketing messages are vague and the copy is weak.
- There’s no offer or call to action.
The end result is often a carton of dud brochures gathering dust in your storeroom.
To help you avoid this fate I have compiled a list of my favourite brochure copywriting resources from the best brochure copywriters in the business. These tips and tactics will help you create a brochure that not only will your customer will want to read, but will increase sales too:
Recently a client questioned the liberal use of the word “you” in the home page I had written for them.
Nothing you can say for yourself is as valuable as what customers have to say about you. That’s because people find the endorsements of actual customers more persuasive than the hype of faceless copywriters.
About the author: Charles Cuninghame is an expert 
