I’m a freelance copywriter in Sydney, Australia. When I tell new acquaintances what I do they usually ask “What’s that?”
I’ve also found many business owners don’t know what a freelance copywriter is or does.
A lot of people think it’s to do with copyright law. It’s not.
“Copy” refers to the text of a brochure, advertisement, website or other marketing material or promotion. Thus a copywriter is a person who writes copy. In a nutshell, a copywriter is a salesperson in print.
