When you sit at your computer to write your next marketing piece you’re faced with a challenge. What exactly do you write to persuade people to buy your product or service?
Novices tend to simply list the features of their business and products or services e.g. We specialise in… We offer a range of…We’ve been in business since… We provide same day service… We’re expert at…
Features are important. But if you want to persuade more prospective clients to whip out their credit cards there’s something else you should be writing about: the benefits of doing business with you.
With the economy slowing it’s a great time to rev up your marketing. But you need to get the most bang for your marketing buck. Here are three super-effective and low-cost marketing weapons to help you attract new clients in tough times:
“I hate marketing,” a friend of mine told me recently.
You’ll win much more business if you show your target audience how you can solve their problems.
