Captivating Your Audience & Turning Your Readers On: The Web Content Roundup

This week in The Web Content Roundup:

  • How to Weave a Story that Instantly Captivates Your Audience
  • How to Help Your Brand Find Its Most Compelling Story
  • How to Write Sales Copy That Turns Your Readers On

If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.

How to Weave a Story that Instantly Captivates Your Audience

In this post from Copyblogger, copywriting savant Sean D’Souza explains how to suck your readers in with a good story. He show how you can make even a mundane story interesting by starting the telling, not at the beginning, but at a the most interesting or exciting part.

How to Help Your Brand Find Its Most Compelling Story

While we’re on the topic of stories, this example-packed article explains how to research your company’s essential story. One great suggestion is having one-on-one conversations with a small group of your brand evangelists.

How to Write Sales Copy That Turns Your Readers On

Here’s a great four-minute video from SEO copywriting maven Heather Lloyd-Martin on how to write website content that turns your readers on. Their brains that is. Top tip: use sensory adjectives, such as silky, smooth, rough, etc., to activate readers’ brains.

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