This week in The Web Content Roundup:
- How to Weave a Story that Instantly Captivates Your Audience
- How to Help Your Brand Find Its Most Compelling Story
- How to Write Sales Copy That Turns Your Readers On
If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.
How to Weave a Story that Instantly Captivates Your Audience
In this post from Copyblogger, copywriting savant Sean D’Souza explains how to suck your readers in with a good story. He show how you can make even a mundane story interesting by starting the telling, not at the beginning, but at a the most interesting or exciting part.
How to Help Your Brand Find Its Most Compelling Story
While we’re on the topic of stories, this example-packed article explains how to research your company’s essential story. One great suggestion is having one-on-one conversations with a small group of your brand evangelists.
How to Write Sales Copy That Turns Your Readers On
Here’s a great four-minute video from SEO copywriting maven Heather Lloyd-Martin on how to write website content that turns your readers on. Their brains that is. Top tip: use sensory adjectives, such as silky, smooth, rough, etc., to activate readers’ brains.
About Charles Cuninghame
Small business SEO web content that sells… at a price you can afford: 
How to write content that ranks well in Google and attracts more customer enquiries, in one succinct page. 