Copywriting Testimonials
Don’t just take my word for it… here’s what some of my satisfied clients have to say about working with text-centric:
Great value for money
“Charles’ question and answer process helped us to define our product range and target market, and clearly articulate the benefits we offer. We got great value for money because we were able to re-use the website copy Charles wrote for us in our service level agreements and direct mail.”
Jodie Korber, Director, Lanrex Managed Solutions
More than we anticipated
“Working with Charles at text-centric was great. The process was very straightforward, with clear expectations and deliverables from Charles.
“Copywriting has always been a tough area for our business, so it was such a relief to be able to pick and choose off the ‘menu’ what services we required. Once the process was complete we felt that we have ended up with more material than we anticipated.”
Paulette Rowley, Marketing Director, Order-In
Money well spent
“You have done a fantastic job on the copywriting for our website. I was literally amazed at how accurately and succinctly you articulated the value proposition of our business. Your work is very, very impressive and was certainly money well spent.”
John Travers, Managing Director, Serviceforce
An impressive result
“Charles and his colleagues offered me a complete turnkey solution to my website design and construction. He listened carefully to my goals, asked probing questions and managed to convert all of this into a professional and sophisticated website.
I liked the way he collected information via a series of questionnaires and templates and then followed up by asking for additional information.
All of this information has found its way into the website in a manner that has impressed me immensely. Clients and associates have all commented favourably on the new look and feel of the site. Well done, Charles!”
Norman Chorn, Centre for Strategy Development
Quick and easy
“Charles was easy to work with and turned our project around promptly with little need for revisions.”
David O’Connor, General Manager, Diona
In excellent hands
“My first experience with a copywriter was unsuccessful and I didn’t want to believe that was what a copywriter actually did or rather did NOT do. You gave us confidence from the very start and we felt our project was in excellent hands.
“You listened carefully, offered advice and suggestions and asked lots of questions, which was great because you made us really think about what we wanted to achieve. I was so impressed about how organised you were right down to phone conferences, sending invoices/quotes, follow ups and sending through the drafts when you said you would.
“You were great and would not hesitate to recommend you to anyone. Thank you for all your efforts.”
Freeda Fischer, Next Connection Australia
No hand-holding required
“I thought the copywriting process would’ve been a lot more drawn out and there would be a lot of hand-holding, but Charles quickly grasped my requirements. The words were concise and straight to the point, and really portrayed what our company is about. Charles was a pleasure to deal with and I was very happy with the result.”
Louisa Bligh, Managing Director, Click2it
Extraordinary outcome
“Having had no experience with copywriters before, the outcome for us was extraordinary, effective and efficient.”
Sandy Howard, Managing Director, AVD Australia
B2B copywriting expertise
“I was specifically looking for a B2B copywriter and someone who could explain technical concepts in plain English. Because the biggest challenge for us was translating the technical aspects of our service into benefits that could be easily understood by our target market.
We’ve had exceptional feedback about our website content – people usually say ‘that’s easy to understand’ or ‘I know where you’re coming from’. And not only did Charles do the copywriting – which saved me a lot of time and angst – he also helped us develop strategies which will improve our conversion rates.”
Tracey Bowyer, Operations & Projects Manager, ReachLocal
Excellent copy
“Charles picked up what we were after very quickly and he did his research very thoroughly. The copy he wrote for us was excellent.”
Timothy Manson, Managing Director, Storage Park
Lots of compliments from customers
“Charles is very personable and has good people skills, and he understood my goals very quickly. I was extremely happy with his work and it’s achieved what I was aiming to achieve. I’ve had a lot of compliments on the website from my customers. I’d certainly be happy to recommend his services.”
Bill Kelso, Mr Scoreboards
Top-notch copy to tight deadlines
“For top-notch copy and editing with adherence to tight deadlines, text-centric is the company you need. Charles was very easy to work with, met extremely tight deadlines and was happy to incorporate rewrites when required.”
Beth Simpson, former Producer, David Jones Online
Fast and efficient
“Charles was fast and efficient. He picked up what I wanted to say from my notes and expressed it in a succinct and ‘to-the-point’ way. And the web designer told me it was the best laid out content he’d seen in 10 years.”
Patrick Bright, CEO, EPS Property Search
Value-added service
“Charles was insightful, getting to the core of the issue quickly and understanding the complexity very well. He made broader creative recommendations which really added value to his service.”
Alan Gallaher, Managing Director, Gallaher + Associates
Clear messages
“We are very pleased with the clarity of the message on our website. text-centric helped us distil exactly what we wanted to get across, and then worded it in a style that matches what we want to convey. Excellent!”
Erik de Jong, Principal, redshift
The right tone and voice
“Charles Cuninghame wrote and edited substantial sections of our websites on behalf of our clients. I was continually impressed with his ability to quickly grasp what tone and style was required for our very different clients, and to take their raw information and hone it. Working with Charles was enjoyable and I highly recommend his services. He will be certainly working for us again!”
Tara Poole, Director, Logic Space Consulting
