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	<title>Sydney Freelance Copywriter Blog</title>
	<atom:link href="http://www.text-centric.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.text-centric.com</link>
	<description>Powerful Copywriting &#38; Guerrilla Marketing Tactics Revealed by Expert Copywriter</description>
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		<title>Brochure Copywriting Cheat Sheet - How to Create a Brochure Your Customers Will Want to Read</title>
		<link>http://www.text-centric.com/blog/2010/02/12/brochure-copywriting-cheat-sheet/</link>
		<comments>http://www.text-centric.com/blog/2010/02/12/brochure-copywriting-cheat-sheet/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 05:49:47 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1236</guid>
		<description><![CDATA[
Brochures are a very popular marketing weapon for SMEs and corporates alike &#8211; even in this internet age.
The trouble with brochues is they&#8217;re expensive to produce and distribute, go out of date quickly, and are easy to ignore.
Worst of all, they often fail to make an impact on the bottom line. The reasons for this [...]


No related posts.]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/02/12/brochure-copywriting-cheat-sheet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Top 5 Factors for Better Google Rankings</title>
		<link>http://www.text-centric.com/blog/2010/02/05/the-top-5-factors-for-better-google-rankings/</link>
		<comments>http://www.text-centric.com/blog/2010/02/05/the-top-5-factors-for-better-google-rankings/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 03:47:45 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1187</guid>
		<description><![CDATA[&#8220;Some guy told me I need to put a Google search box on my site and have a 5% keyword density on each page if I want to get on the first page of Google&#8230;&#8221;
Really? You&#8217;ve got to be very careful whose advice you trust when it comes to SEO. There&#8217;s a lot of conflicting [...]


Related posts:<ol><li><a href='http://www.text-centric.com/blog/2009/12/17/10-newbie-seo-questions-answered/' rel='bookmark' title='Permanent Link: 10 Newbie SEO Questions Answered'>10 Newbie SEO Questions Answered</a></li>
<li><a href='http://www.text-centric.com/blog/2010/01/25/why-every-web-page-is-a-home-page/' rel='bookmark' title='Permanent Link: Why Every Web Page is a Home Page'>Why Every Web Page is a Home Page</a></li>
<li><a href='http://www.text-centric.com/blog/2010/01/28/how-to-write-a-better-google-adwords-ad/' rel='bookmark' title='Permanent Link: How to Write a Better Google AdWords Ad'>How to Write a Better Google AdWords Ad</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/02/05/the-top-5-factors-for-better-google-rankings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make Sure Your Website Content is Customer-Focussed</title>
		<link>http://www.text-centric.com/blog/2010/01/29/make-sure-your-website-content-is-customer-focussed/</link>
		<comments>http://www.text-centric.com/blog/2010/01/29/make-sure-your-website-content-is-customer-focussed/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 03:01:34 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website content]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1167</guid>
		<description><![CDATA[&#8220;How can I help you?&#8221;
Walk into a retail store and that&#8217;s often the first question on the sales assistant&#8217;s lips. It&#8217;s also the question your website content must answer.
Many businesses make the mistake of presenting their website as a glowing resume, detailing their history, size, mission and achievements. But they forget the most important person: [...]


Related posts:<ol><li><a href='http://www.text-centric.com/blog/2009/12/11/does-your-website-content-pass-the-help-test/' rel='bookmark' title='Permanent Link: Does Your Website Content Pass the Help Test?'>Does Your Website Content Pass the Help Test?</a></li>
<li><a href='http://www.text-centric.com/blog/2008/09/11/6-tips-for-a-better-about-us-page/' rel='bookmark' title='Permanent Link: 6 Tips For A Better &#8220;About Us&#8221; Page'>6 Tips For A Better &#8220;About Us&#8221; Page</a></li>
<li><a href='http://www.text-centric.com/blog/2010/01/19/whats-the-best-font-for-your-website-content/' rel='bookmark' title='Permanent Link: What&#8217;s the Best Font for Your Website Content?'>What&#8217;s the Best Font for Your Website Content?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/01/29/make-sure-your-website-content-is-customer-focussed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Write a Better Google AdWords Ad</title>
		<link>http://www.text-centric.com/blog/2010/01/28/how-to-write-a-better-google-adwords-ad/</link>
		<comments>http://www.text-centric.com/blog/2010/01/28/how-to-write-a-better-google-adwords-ad/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 00:20:30 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1113</guid>
		<description><![CDATA[I&#8217;ve just discovered Google&#8217;s YouTube channel and they&#8217;ve got some fantastic instructional videos on how to get the most out of your AdWords account.
This one&#8217;s on improving your ad copy. The important points to note are:


Be specific
Use keywords in your ad copy &#8211; preferably in the headline
Include a call to action
Each ad should link to [...]


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<li><a href='http://www.text-centric.com/blog/2006/10/31/website-copywriting-podcast-how-to-write-direct-response-website-copy-without-appearing-tacky/' rel='bookmark' title='Permanent Link: Website Copywriting Podcast: How to Write Direct Response Website Copy Without Appearing “Tacky”'>Website Copywriting Podcast: How to Write Direct Response Website Copy Without Appearing “Tacky”</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/01/28/how-to-write-a-better-google-adwords-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Reasons Why a Small Business Website is Not a Brochure</title>
		<link>http://www.text-centric.com/blog/2010/01/27/5-reasons-why-a-small-business-website-is-not-a-brochure/</link>
		<comments>http://www.text-centric.com/blog/2010/01/27/5-reasons-why-a-small-business-website-is-not-a-brochure/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 00:53:23 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website makeovers]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1125</guid>
		<description><![CDATA[In his book Your Marketing Sucks! marketing consultant Mark Stevens states: &#8220;If your website is nothing more than an electronic brochure, you are squandering the power of the medium.&#8221;
B2B copywriter and consultant Dianna Huff agrees. In her blog post, Your B2B Small Business Website is Not a Brochure she gives five crucial points of difference [...]


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<li><a href='http://www.text-centric.com/blog/2010/01/19/step-by-step-recipe-for-a-successful-business-blog/' rel='bookmark' title='Permanent Link: Step-by-Step Recipe for a Successful Business Blog'>Step-by-Step Recipe for a Successful Business Blog</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/01/27/5-reasons-why-a-small-business-website-is-not-a-brochure/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Generate Corporate Website Waffle Automatically!</title>
		<link>http://www.text-centric.com/blog/2010/01/26/generate-corporate-website-waffle-automatically/</link>
		<comments>http://www.text-centric.com/blog/2010/01/26/generate-corporate-website-waffle-automatically/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 01:14:35 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Humour]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1126</guid>
		<description><![CDATA[Do you have trouble incubating leading-edge solutions for your corporate website?
Or perhaps you&#8217;re wondering how to innovate compelling cross-media content?
Here&#8217;s a next generation solution for your mission-critical website redesign&#8230;
&#8230; The Web Economy Bullshit Generator.
Simply press the button for best-of-breed corporate gobbledegook.
You can now harness end-to-end e-mumbo jumbo 24/7!
You&#8217;ll never be stuck for words again.
Charles Cuninghame [...]


No related posts.]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/01/26/generate-corporate-website-waffle-automatically/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Every Web Page is a Home Page</title>
		<link>http://www.text-centric.com/blog/2010/01/25/why-every-web-page-is-a-home-page/</link>
		<comments>http://www.text-centric.com/blog/2010/01/25/why-every-web-page-is-a-home-page/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 04:23:26 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1161</guid>
		<description><![CDATA[What&#8217;s the difference between reading a novel and a website?
When someone reads a novel they start at page 1, then read page 2, and so on, until they get to the end. It&#8217;s a linear process.
But most people start reading a website on the page they arrived at from clicking a link on Google. They [...]


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<li><a href='http://www.text-centric.com/blog/2009/12/11/does-your-website-content-pass-the-help-test/' rel='bookmark' title='Permanent Link: Does Your Website Content Pass the Help Test?'>Does Your Website Content Pass the Help Test?</a></li>
<li><a href='http://www.text-centric.com/blog/2008/09/11/6-tips-for-a-better-about-us-page/' rel='bookmark' title='Permanent Link: 6 Tips For A Better &#8220;About Us&#8221; Page'>6 Tips For A Better &#8220;About Us&#8221; Page</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/01/25/why-every-web-page-is-a-home-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Usability Fixes to Help You Get the Most Out of Your Website</title>
		<link>http://www.text-centric.com/blog/2010/01/25/10-usability-fixes-to-help-you-get-the-most-out-of-your-website/</link>
		<comments>http://www.text-centric.com/blog/2010/01/25/10-usability-fixes-to-help-you-get-the-most-out-of-your-website/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 04:00:17 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website content]]></category>
		<category><![CDATA[Website makeovers]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1128</guid>
		<description><![CDATA[I learn something new about website copywriting every day.
Over at Smashing Magazine they&#8217;ve put together a list of 10 Useful Usability Findings and Guidelines.
The first tip is to put form labels above the field. It makes sense because we fill out forms from top to bottom.
Looks like I&#8217;ll have to email my website designer and [...]


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<li><a href='http://www.text-centric.com/blog/2008/09/05/the-4-principles-of-profitable-website-design/' rel='bookmark' title='Permanent Link: The 4 Principles of Profitable Website Design'>The 4 Principles of Profitable Website Design</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>30 Blogs to Help You Improve Your Copywriting Skills</title>
		<link>http://www.text-centric.com/blog/2010/01/24/30-blogs-to-help-you-improve-your-copywriting-skills/</link>
		<comments>http://www.text-centric.com/blog/2010/01/24/30-blogs-to-help-you-improve-your-copywriting-skills/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 04:23:04 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1129</guid>
		<description><![CDATA[Direct mail copywriter Dean Rieck has put together a useful list of 30 copywriting blogs that are actually worth reading. He&#8217;s based his selection on who provides the most useful copywriting tips.
The blogs that I turn to when I want to hone my copywriting skills are:


Copyblogger &#8211; my favourite copywriting blog features several excellent, in-depth [...]


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<li><a href='http://www.text-centric.com/blog/2010/02/12/brochure-copywriting-cheat-sheet/' rel='bookmark' title='Permanent Link: Brochure Copywriting Cheat Sheet - How to Create a Brochure Your Customers Will Want to Read'>Brochure Copywriting Cheat Sheet - How to Create a Brochure Your Customers Will Want to Read</a></li>
<li><a href='http://www.text-centric.com/blog/2010/01/22/essential-copywriting-skill-dramatising-benefits/' rel='bookmark' title='Permanent Link: Essential Copywriting Skill: Dramatising Benefits'>Essential Copywriting Skill: Dramatising Benefits</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/01/24/30-blogs-to-help-you-improve-your-copywriting-skills/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Conversion &#8211; The &#8220;Secret&#8221; Ingredient That Makes Your Web Marketing Dollar Go Further</title>
		<link>http://www.text-centric.com/blog/2010/01/23/website-conversion-the-secret-ingredient-that-makes-your-web-marketing-dollar-go-further/</link>
		<comments>http://www.text-centric.com/blog/2010/01/23/website-conversion-the-secret-ingredient-that-makes-your-web-marketing-dollar-go-further/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 05:01:44 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website makeovers]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1130</guid>
		<description><![CDATA[So many business owners focus solely on increasing website traffic &#8211; getting more visitors to their site &#8211; to the detriment of improving website conversion &#8211; converting more browsers into buyers.
The bottom line is that you&#8217;re wasting your money on traffic if your site&#8217;s doing a poor job of conversion. It&#8217;s like putting a massive [...]


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<li><a href='http://www.text-centric.com/blog/2009/11/27/the-4-secret-ingredients-of-a-profitable-website/' rel='bookmark' title='Permanent Link: The 4 Secret Ingredients Of A Profitable Website'>The 4 Secret Ingredients Of A Profitable Website</a></li>
<li><a href='http://www.text-centric.com/blog/2008/09/04/the-top-3-strategies-to-create-targeted-website-traffic/' rel='bookmark' title='Permanent Link: The Top 3 Strategies To Create Targeted Website Traffic'>The Top 3 Strategies To Create Targeted Website Traffic</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Essential Copywriting Skill: Dramatising Benefits</title>
		<link>http://www.text-centric.com/blog/2010/01/22/essential-copywriting-skill-dramatising-benefits/</link>
		<comments>http://www.text-centric.com/blog/2010/01/22/essential-copywriting-skill-dramatising-benefits/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 03:33:35 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1087</guid>
		<description><![CDATA[In his e-book, 7 Secrets of Highly-Successful Copy, B2B copywriter Steve Slaunwhite, states: &#8220;Your real challenge, as a copywriter, is to bring the benefits  derived from the features to life.&#8221;
This TV commercial for Shell petrol, purportedly written by advertising great David Ogilvy, is a great example of how it&#8217;s done.
In this case the feature [...]


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<li><a href='http://www.text-centric.com/blog/2010/01/24/30-blogs-to-help-you-improve-your-copywriting-skills/' rel='bookmark' title='Permanent Link: 30 Blogs to Help You Improve Your Copywriting Skills'>30 Blogs to Help You Improve Your Copywriting Skills</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Easiest Way to Make Your Marketing Work Better</title>
		<link>http://www.text-centric.com/blog/2010/01/21/the-easiest-way-to-make-your-marketing-work-better/</link>
		<comments>http://www.text-centric.com/blog/2010/01/21/the-easiest-way-to-make-your-marketing-work-better/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 03:28:29 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1095</guid>
		<description><![CDATA[When you sit at your computer to write your next marketing piece you&#8217;re faced with a challenge. What exactly do you write to persuade people to buy your product or service?
Novices tend to simply list the features of their business and products or services e.g. We specialise in&#8230; We offer a range of&#8230;We&#8217;ve been in [...]


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<li><a href='http://www.text-centric.com/blog/2007/10/22/problem-solution-marketing-success/' rel='bookmark' title='Permanent Link: Problem + Solution = Marketing Success'>Problem + Solution = Marketing Success</a></li>
<li><a href='http://www.text-centric.com/blog/2010/01/22/essential-copywriting-skill-dramatising-benefits/' rel='bookmark' title='Permanent Link: Essential Copywriting Skill: Dramatising Benefits'>Essential Copywriting Skill: Dramatising Benefits</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Step-by-Step Recipe for a Successful Business Blog</title>
		<link>http://www.text-centric.com/blog/2010/01/19/step-by-step-recipe-for-a-successful-business-blog/</link>
		<comments>http://www.text-centric.com/blog/2010/01/19/step-by-step-recipe-for-a-successful-business-blog/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 01:06:50 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1049</guid>
		<description><![CDATA[Ever wondered how to create a blog that attracts more visitors to you website?
HubSpot takes the mystery out of creating a successul business blog by revealing the precise recipe in their article How to Bake a Blog: Recipe for Business Blogging Success.
Their list of ingredients includes a few vital elements that many novice business bloggers [...]


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<li><a href='http://www.text-centric.com/blog/2010/01/27/5-reasons-why-a-small-business-website-is-not-a-brochure/' rel='bookmark' title='Permanent Link: 5 Reasons Why a Small Business Website is Not a Brochure'>5 Reasons Why a Small Business Website is Not a Brochure</a></li>
</ol>]]></description>
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		<title>What&#8217;s the Best Font for Your Website Content?</title>
		<link>http://www.text-centric.com/blog/2010/01/19/whats-the-best-font-for-your-website-content/</link>
		<comments>http://www.text-centric.com/blog/2010/01/19/whats-the-best-font-for-your-website-content/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 23:14:44 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website design]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1029</guid>
		<description><![CDATA[When I worked at a publishing company my boss always insisted the graphic designer use serif fonts (Times New Roman was one of his favourites) for the body text in all our publications.
Why? Because serif fonts are easier to read on the printed page. But it&#8217;s a whole different ballgame online. That&#8217;s because computer screens [...]


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<li><a href='http://www.text-centric.com/blog/2008/08/29/how-to-take-your-website-content-to-the-bank/' rel='bookmark' title='Permanent Link: How To Take Your Website Content To The Bank'>How To Take Your Website Content To The Bank</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/01/19/whats-the-best-font-for-your-website-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>AdWords Guru Perry Marshall&#8217;s 10 Predictions for 2010-2019</title>
		<link>http://www.text-centric.com/blog/2010/01/15/adwords-guru-perry-marshalls-10-predictions-for-2010-2019-3/</link>
		<comments>http://www.text-centric.com/blog/2010/01/15/adwords-guru-perry-marshalls-10-predictions-for-2010-2019-3/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 05:02:35 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website design]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1027</guid>
		<description><![CDATA[When marketing savant Perry predicts, I take notice!
He recently blogged his 10 Predictions for 2010-2019.
His prediction about the future of website development was of particular interest. To quote:
The traditional HTML website site hand-crafted by an HTML editor and uploaded via FTP is fast becoming a relic, replaced by Content Management Systems and platforms like WordPress [...]


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</ol>]]></description>
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		<title>10 Newbie SEO Questions Answered</title>
		<link>http://www.text-centric.com/blog/2009/12/17/10-newbie-seo-questions-answered/</link>
		<comments>http://www.text-centric.com/blog/2009/12/17/10-newbie-seo-questions-answered/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 00:22:15 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1000</guid>
		<description><![CDATA[SEO guru Jill Whalen has answered  a selection of newbie questions in a recent edition of her excellent newsletter.
Ever wondered how many links you need to get to #1 in Google? Or, what factors affect my Google ranking? Or, how can I write my website content to get better rankings?
In the article, 10-plus SEO Questions, [...]


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<li><a href='http://www.text-centric.com/blog/2006/02/21/seo-%e2%80%93-who-do-you-believe/' rel='bookmark' title='Permanent Link: SEO – Who do you Believe?'>SEO – Who do you Believe?</a></li>
<li><a href='http://www.text-centric.com/blog/2008/08/03/answer-first-time-visitor-questions-quickly/' rel='bookmark' title='Permanent Link: Answer First-Time Visitor Questions Quickly'>Answer First-Time Visitor Questions Quickly</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Behind the Hype of Social Media Marketing</title>
		<link>http://www.text-centric.com/blog/2009/12/14/behind-the-hype-of-social-media-marketing/</link>
		<comments>http://www.text-centric.com/blog/2009/12/14/behind-the-hype-of-social-media-marketing/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 00:19:47 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=997</guid>
		<description><![CDATA[In The 7 Harsh Realities of Social Media Marketing, Sonia Simon reveals what it really takes to make social media marketing work.
From my experience the most frequently ignored social media reality is that someone has to WRITE all this stuff. And it has to be pretty good. To quote Sonia:

There’s too much good content that [...]


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<li><a href='http://www.text-centric.com/blog/2010/01/23/website-conversion-the-secret-ingredient-that-makes-your-web-marketing-dollar-go-further/' rel='bookmark' title='Permanent Link: Website Conversion &#8211; The &#8220;Secret&#8221; Ingredient That Makes Your Web Marketing Dollar Go Further'>Website Conversion &#8211; The &#8220;Secret&#8221; Ingredient That Makes Your Web Marketing Dollar Go Further</a></li>
<li><a href='http://www.text-centric.com/blog/2007/06/25/smo-the-latest-in-search/' rel='bookmark' title='Permanent Link: SMO: The Latest in Search'>SMO: The Latest in Search</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2009/12/14/behind-the-hype-of-social-media-marketing/feed/</wfw:commentRss>
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		<title>Does Your Website Content Pass the Help Test?</title>
		<link>http://www.text-centric.com/blog/2009/12/11/does-your-website-content-pass-the-help-test/</link>
		<comments>http://www.text-centric.com/blog/2009/12/11/does-your-website-content-pass-the-help-test/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 00:18:54 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website content]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=994</guid>
		<description><![CDATA[Old school copywriting is all &#8220;Sell, Sell, Sell!&#8221; But online, hype is out and &#8220;help&#8221; is in, according to website content maven Nick Usborne&#8217;s article &#8220;Help, Help, Help, Sell&#8221;.
When it comes to your website visitors he says, &#8220;You need to guide them, inform them, direct them. And, of course, at the same time, pre-sell them.&#8221;
Gerry [...]


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<li><a href='http://www.text-centric.com/blog/2008/08/29/how-to-take-your-website-content-to-the-bank/' rel='bookmark' title='Permanent Link: How To Take Your Website Content To The Bank'>How To Take Your Website Content To The Bank</a></li>
<li><a href='http://www.text-centric.com/blog/2010/01/25/why-every-web-page-is-a-home-page/' rel='bookmark' title='Permanent Link: Why Every Web Page is a Home Page'>Why Every Web Page is a Home Page</a></li>
</ol>]]></description>
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		<title>Think Before You Redesign!</title>
		<link>http://www.text-centric.com/blog/2009/12/09/think-before-you-redesign/</link>
		<comments>http://www.text-centric.com/blog/2009/12/09/think-before-you-redesign/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 06:00:02 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Website makeovers]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=990</guid>
		<description><![CDATA[Just like clothes and hairstyles, website design can go stale. If your website was designed back when Levi&#8217;s Engineered Jeans were the freshest thing in fashion, it might be time for a redesign.
But while a site makeover is always a nice ego boost, it may not lead to improved results&#8230; unless you look beyond just [...]


No related posts.]]></description>
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		<title>The 4 Secret Ingredients Of A Profitable Website</title>
		<link>http://www.text-centric.com/blog/2009/11/27/the-4-secret-ingredients-of-a-profitable-website/</link>
		<comments>http://www.text-centric.com/blog/2009/11/27/the-4-secret-ingredients-of-a-profitable-website/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 03:28:20 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Website makeovers]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=910</guid>
		<description><![CDATA[Every profession has its secrets.
Accountants have tax loopholes. Photographers use PhotoShop to make their portrait sitters look younger. Chefs have recipes passed down from their grandmothers. And successful online marketers also have insider information.
Okay, maybe the four ingredients of a profitable website that I&#8217;m about to reveal aren&#8217;t exactly secret. They&#8217;ve been written about endlessly [...]


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<li><a href='http://www.text-centric.com/blog/2008/09/05/the-4-principles-of-profitable-website-design/' rel='bookmark' title='Permanent Link: The 4 Principles of Profitable Website Design'>The 4 Principles of Profitable Website Design</a></li>
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</ol>]]></description>
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		<title>The Curse of Filler Website Content</title>
		<link>http://www.text-centric.com/blog/2009/11/27/the-curse-of-filler-website-content/</link>
		<comments>http://www.text-centric.com/blog/2009/11/27/the-curse-of-filler-website-content/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 22:39:32 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Website content]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=781</guid>
		<description><![CDATA[Does your website look great, but customers aren&#8217;t picking up the phone to make an enquiry? Your website content is probably the culprit.
Here&#8217;s how to understand the difference between &#8220;filler&#8221; content and high quality content, and why you&#8217;ll want to purge the latter from your site.
Web content is rarely neutral. It&#8217;s either building value or [...]


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<li><a href='http://www.text-centric.com/blog/2006/07/28/do-you-know-these-5-reasons-why-you-need-website-copywriter/' rel='bookmark' title='Permanent Link: Do You Know These 5 Reasons Why You Need a Website Copywriter?'>Do You Know These 5 Reasons Why You Need a Website Copywriter?</a></li>
<li><a href='http://www.text-centric.com/blog/2006/03/30/false-economy/' rel='bookmark' title='Permanent Link: DIY Website Copywriting is False Economy'>DIY Website Copywriting is False Economy</a></li>
</ol>]]></description>
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		<title>How to Build a Website for Only $108</title>
		<link>http://www.text-centric.com/blog/2009/10/24/how-to-build-a-website-for-only-108/</link>
		<comments>http://www.text-centric.com/blog/2009/10/24/how-to-build-a-website-for-only-108/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 01:59:45 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Website content]]></category>
		<category><![CDATA[Website design]]></category>
		<category><![CDATA[Website makeovers]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=604</guid>
		<description><![CDATA[Are you keen to leverage the web to promote your business, but only have a minuscule budget for website development? This four-step process shows you how to build an effective small business website on the cheap. Real cheap.

I&#8217;m a tightwad when it comes to marketing. I&#8217;m always trying to minimise costs and maximise results. Are [...]


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<li><a href='http://www.text-centric.com/blog/2010/01/23/website-conversion-the-secret-ingredient-that-makes-your-web-marketing-dollar-go-further/' rel='bookmark' title='Permanent Link: Website Conversion &#8211; The &#8220;Secret&#8221; Ingredient That Makes Your Web Marketing Dollar Go Further'>Website Conversion &#8211; The &#8220;Secret&#8221; Ingredient That Makes Your Web Marketing Dollar Go Further</a></li>
<li><a href='http://www.text-centric.com/blog/2009/11/27/the-4-secret-ingredients-of-a-profitable-website/' rel='bookmark' title='Permanent Link: The 4 Secret Ingredients Of A Profitable Website'>The 4 Secret Ingredients Of A Profitable Website</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Super-Effective, Low-Cost Marketing Weapons</title>
		<link>http://www.text-centric.com/blog/2009/04/15/three-super-effective-low-cost-marketing-weapons/</link>
		<comments>http://www.text-centric.com/blog/2009/04/15/three-super-effective-low-cost-marketing-weapons/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 05:38:32 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=168</guid>
		<description><![CDATA[With the economy slowing it&#8217;s a great time to rev up your marketing. But you need to get the most bang for your marketing buck. Here are three super-effective and low-cost marketing weapons to help you attract new clients in tough times:

1. A written marketing plan
Far too many businesses don&#8217;t have even a basic marketing [...]


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<li><a href='http://www.text-centric.com/blog/2006/08/25/a-publishing-approach-with-a-marketing-orientation/' rel='bookmark' title='Permanent Link: A Publishing Approach with a Marketing Orientation'>A Publishing Approach with a Marketing Orientation</a></li>
<li><a href='http://www.text-centric.com/blog/2008/08/16/how-to-create-an-effective-home-page/' rel='bookmark' title='Permanent Link: How to Create an Effective Home Page'>How to Create an Effective Home Page</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>6 Inspiring Definitions of &#8220;Marketing&#8221; to Get You Motivated to Grow Your Business</title>
		<link>http://www.text-centric.com/blog/2008/11/21/definition-of-marketing/</link>
		<comments>http://www.text-centric.com/blog/2008/11/21/definition-of-marketing/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 05:16:38 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/blog/2007/08/17/an-excellent-definition-of-marketing/</guid>
		<description><![CDATA[&#8220;I hate marketing,&#8221; a friend of mine told me recently.
Despite owning two successful businesses my friend has a vehement distaste for marketing. I&#8217;ve found this attitude is quite common amongst small business owners. Many of them think marketing is either sleazy and dishonest, or ineffective and a waste of money.
I think these attitudes arise because [...]


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<li><a href='http://www.text-centric.com/blog/2007/10/22/problem-solution-marketing-success/' rel='bookmark' title='Permanent Link: Problem + Solution = Marketing Success'>Problem + Solution = Marketing Success</a></li>
<li><a href='http://www.text-centric.com/blog/2009/04/15/three-super-effective-low-cost-marketing-weapons/' rel='bookmark' title='Permanent Link: 3 Super-Effective, Low-Cost Marketing Weapons'>3 Super-Effective, Low-Cost Marketing Weapons</a></li>
</ol>]]></description>
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		<item>
		<title>Your Website is a Work in Progress</title>
		<link>http://www.text-centric.com/blog/2008/10/16/a-work-in-progress/</link>
		<comments>http://www.text-centric.com/blog/2008/10/16/a-work-in-progress/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 00:13:00 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Website design]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/2006/05/19/a-work-in-progress/</guid>
		<description><![CDATA[A friend of mine had a job selling ad space for a local newspaper. He once sold a tiny ad to a delicatessen owner in a suburban shopping mall. The deli man put on extra staff the day the ad came out to cope with all the extra customers&#8230; who never showed.
It may have been [...]


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<li><a href='http://www.text-centric.com/blog/2008/08/20/7-website-myths-that-stop-you-attracting-more-customers/' rel='bookmark' title='Permanent Link: 7 Website Myths That Stop You Attracting More Customers'>7 Website Myths That Stop You Attracting More Customers</a></li>
<li><a href='http://www.text-centric.com/blog/2007/08/11/traffic-conversion-website-success/' rel='bookmark' title='Permanent Link: Traffic + Conversion = Profitable Website'>Traffic + Conversion = Profitable Website</a></li>
</ol>]]></description>
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