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	<title>Sydney Freelance Copywriter Blog</title>
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	<link>http://www.text-centric.com</link>
	<description>Powerful Copywriting &#38; Guerrilla Marketing Tactics Revealed by Expert Copywriter</description>
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		<title>Good Content is (Still) Crucial to Your Website</title>
		<link>http://www.text-centric.com/blog/2010/07/08/good-content-is-still-crucial-to-your-website/</link>
		<comments>http://www.text-centric.com/blog/2010/07/08/good-content-is-still-crucial-to-your-website/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 06:11:44 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1453</guid>
		<description><![CDATA[In these days of viral videos, Flash presentations and other multimedia fanfare, it&#8217;s easy to wonder if good old fashioned copy (you know, words) still has a place in online sales and marketing. In case you&#8217;ve forgotten, Ken MacGriffin at Wordtracker give us 6 Reasons Why Content is Crucial to Your Website. Some ideas he [...]


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<li><a href='http://www.text-centric.com/blog/2008/08/29/how-to-take-your-website-content-to-the-bank/' rel='bookmark' title='Permanent Link: How To Take Your Website Content To The Bank'>How To Take Your Website Content To The Bank</a></li>
<li><a href='http://www.text-centric.com/blog/2010/06/01/content-dos-and-donts-from-a-website-design-expert/' rel='bookmark' title='Permanent Link: Content Do&#8217;s and Don&#8217;ts from a Website Design Expert'>Content Do&#8217;s and Don&#8217;ts from a Website Design Expert</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/07/08/good-content-is-still-crucial-to-your-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brochures that Don&#8217;t Put Customers to Sleep</title>
		<link>http://www.text-centric.com/blog/2010/06/29/brochures-that-dont-put-customers-to-sleep/</link>
		<comments>http://www.text-centric.com/blog/2010/06/29/brochures-that-dont-put-customers-to-sleep/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 06:16:27 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1462</guid>
		<description><![CDATA[Marketing managers, beware of using the same tired format for your company&#8217;s brochures. Jonathan Kranz, author of Copywriting for Dummies, has come up with eight ideas for livening up a brochure and making it into something your customers will appreciate and even enjoy. Because a brochure is meant to help make sales, Kranz suggests adding [...]


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<li><a href='http://www.text-centric.com/blog/2006/03/20/web-taglines-the-solution-is-the-problem/' rel='bookmark' title='Permanent Link: Website Taglines: &#8220;Solution&#8221; is the Problem'>Website Taglines: &#8220;Solution&#8221; is the Problem</a></li>
<li><a href='http://www.text-centric.com/blog/2007/10/22/problem-solution-marketing-success/' rel='bookmark' title='Permanent Link: Problem + Solution = Marketing Success'>Problem + Solution = Marketing Success</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/06/29/brochures-that-dont-put-customers-to-sleep/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why You Should Pay Attention to &#8220;Natural&#8221; SEO</title>
		<link>http://www.text-centric.com/blog/2010/06/22/why-you-should-pay-attention-to-natural-seo/</link>
		<comments>http://www.text-centric.com/blog/2010/06/22/why-you-should-pay-attention-to-natural-seo/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 06:14:48 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1459</guid>
		<description><![CDATA[Recently, Rand Fishkin of SEOmoz gave a presentation for SEO newbies at the YCombinator SEO event and posted an online summary of his talk. A key takeaway for business owners is the fact that you don&#8217;t have to be a gigantic organisation to succeed at SEO. In fact, the marketers who are most adaptable to [...]


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<li><a href='http://www.text-centric.com/blog/2010/01/25/why-every-web-page-is-a-home-page/' rel='bookmark' title='Permanent Link: Why Every Web Page is a Home Page'>Why Every Web Page is a Home Page</a></li>
<li><a href='http://www.text-centric.com/blog/2009/12/17/10-newbie-seo-questions-answered/' rel='bookmark' title='Permanent Link: 10 Newbie SEO Questions Answered'>10 Newbie SEO Questions Answered</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/06/22/why-you-should-pay-attention-to-natural-seo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Leverage Other People&#8217;s Websites to get More Traffic</title>
		<link>http://www.text-centric.com/blog/2010/06/15/how-to-leverage-other-peoples-websites-to-get-more-traffic/</link>
		<comments>http://www.text-centric.com/blog/2010/06/15/how-to-leverage-other-peoples-websites-to-get-more-traffic/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 06:13:00 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1456</guid>
		<description><![CDATA[I recently came across an article by website marketing consultant Cathy Goodwin on attracting more targeted traffic with copywriting. One of her more offbeat suggestions was to &#8220;post compelling content in unexpected places&#8221;. She suggests leaving related comments on other people&#8217;s blog posts. Make sure to choose websites and posts that closely correspond to the [...]


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<li><a href='http://www.text-centric.com/blog/2010/05/18/link-building-step-by-step/' rel='bookmark' title='Permanent Link: Link Building Step-by-Step'>Link Building Step-by-Step</a></li>
<li><a href='http://www.text-centric.com/blog/2007/08/11/traffic-conversion-website-success/' rel='bookmark' title='Permanent Link: Traffic + Conversion = Profitable Website'>Traffic + Conversion = Profitable Website</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/06/15/how-to-leverage-other-peoples-websites-to-get-more-traffic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Do&#8217;s and Don&#8217;ts from a Website Design Expert</title>
		<link>http://www.text-centric.com/blog/2010/06/01/content-dos-and-donts-from-a-website-design-expert/</link>
		<comments>http://www.text-centric.com/blog/2010/06/01/content-dos-and-donts-from-a-website-design-expert/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 06:09:38 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1450</guid>
		<description><![CDATA[These days, the layout and design of a website plays a huge role in whether or not visitors to your website stay long enough to get a good grasp of the product or service being sold. Mike Smith at WDL recently discussed 20 ways to increase web design effectiveness. Even though the WDL website focuses [...]


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<li><a href='http://www.text-centric.com/blog/2007/10/08/website-design-follows-content/' rel='bookmark' title='Permanent Link: Website Design Follows Content'>Website Design Follows Content</a></li>
<li><a href='http://www.text-centric.com/blog/2008/09/05/the-4-principles-of-profitable-website-design/' rel='bookmark' title='Permanent Link: The 4 Principles of Profitable Website Design'>The 4 Principles of Profitable Website Design</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/06/01/content-dos-and-donts-from-a-website-design-expert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>30 Copywriting Ideas in 30 Minutes</title>
		<link>http://www.text-centric.com/blog/2010/05/25/30-copywriting-ideas-in-30-minutes/</link>
		<comments>http://www.text-centric.com/blog/2010/05/25/30-copywriting-ideas-in-30-minutes/#comments</comments>
		<pubDate>Tue, 25 May 2010 06:07:50 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1447</guid>
		<description><![CDATA[Savvy business owners realise there are many ways of quickly grabbing a reader&#8217;s attention in web copy, direct mail, email and other marketing and sales materials. Copywriting guru Ivan Levison recently put together an online video presentation listing 30 Ideas in 30 Minutes. It will give you some quick ideas to get better results from [...]


Related posts:<ol><li><a href='http://www.text-centric.com/blog/2007/10/03/flag-down-your-customers-with-a-strong-headline/' rel='bookmark' title='Permanent Link: Flag Down Your Customers With a Strong Headline'>Flag Down Your Customers With a Strong Headline</a></li>
<li><a href='http://www.text-centric.com/blog/2010/04/20/avoiding-landing-page-donts/' rel='bookmark' title='Permanent Link: Avoiding Landing Page Don&#8217;ts'>Avoiding Landing Page Don&#8217;ts</a></li>
<li><a href='http://www.text-centric.com/blog/2010/04/13/how-to-write-good-copy-quickly/' rel='bookmark' title='Permanent Link: How to Write Good Copy Quickly'>How to Write Good Copy Quickly</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/05/25/30-copywriting-ideas-in-30-minutes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Link Building Step-by-Step</title>
		<link>http://www.text-centric.com/blog/2010/05/18/link-building-step-by-step/</link>
		<comments>http://www.text-centric.com/blog/2010/05/18/link-building-step-by-step/#comments</comments>
		<pubDate>Tue, 18 May 2010 06:05:56 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1444</guid>
		<description><![CDATA[Ken McGaffin and Mark Nunney of Wordtracker recently blogged excerpts from their book, Wordtracker Masterclass: Link Building &#8211; How to Build Links to Your Website for SEO, Traffic and Response, resulting in the comprehensive post: 62 Steps to the Definitive Link Building Campaign. When writing for the web, it&#8217;s no longer enough to simply post [...]


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<li><a href='http://www.text-centric.com/blog/2010/02/05/the-top-5-factors-for-better-google-rankings/' rel='bookmark' title='Permanent Link: The Top 5 Factors for Better Google Rankings'>The Top 5 Factors for Better Google Rankings</a></li>
<li><a href='http://www.text-centric.com/blog/2010/06/15/how-to-leverage-other-peoples-websites-to-get-more-traffic/' rel='bookmark' title='Permanent Link: How to Leverage Other People&#8217;s Websites to get More Traffic'>How to Leverage Other People&#8217;s Websites to get More Traffic</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Strategies 2010 Conference Highlights</title>
		<link>http://www.text-centric.com/blog/2010/05/11/search-engine-strategies-2010-conference-highlights/</link>
		<comments>http://www.text-centric.com/blog/2010/05/11/search-engine-strategies-2010-conference-highlights/#comments</comments>
		<pubDate>Tue, 11 May 2010 06:04:04 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1441</guid>
		<description><![CDATA[Mark Nunney at Wordtracker.com compiled a comprehensive list of 99 Takeaways and Top Tips from this year&#8217;s Search Engine Strategies conference held in London. I don&#8217;t have time to delve into all 99, but here are a few key concepts of interest to marketers: Soft sell To get better conversion rates, it&#8217;s important to back [...]


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<li><a href='http://www.text-centric.com/blog/2010/05/18/link-building-step-by-step/' rel='bookmark' title='Permanent Link: Link Building Step-by-Step'>Link Building Step-by-Step</a></li>
<li><a href='http://www.text-centric.com/blog/2007/06/25/smo-the-latest-in-search/' rel='bookmark' title='Permanent Link: SMO: The Latest in Search'>SMO: The Latest in Search</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/05/11/search-engine-strategies-2010-conference-highlights/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Reasons Why Your New Website Tanked</title>
		<link>http://www.text-centric.com/blog/2010/05/04/10-reasons-why-your-new-website-tanked/</link>
		<comments>http://www.text-centric.com/blog/2010/05/04/10-reasons-why-your-new-website-tanked/#comments</comments>
		<pubDate>Tue, 04 May 2010 06:01:11 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1437</guid>
		<description><![CDATA[The results of a website makeover are often disappointing writes STW Group columnist Alex Campbell. If no one cares about your new website, the lack of a well thought out strategy is usually the culprit: &#8220;No matter how good your website looks or how compelling your content is or how clever the technology behind it [...]


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<li><a href='http://www.text-centric.com/blog/2006/07/28/do-you-know-these-5-reasons-why-you-need-website-copywriter/' rel='bookmark' title='Permanent Link: Do You Know These 5 Reasons Why You Need a Website Copywriter?'>Do You Know These 5 Reasons Why You Need a Website Copywriter?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.text-centric.com/blog/2010/05/04/10-reasons-why-your-new-website-tanked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Not to Interview a Prospective Copywriter</title>
		<link>http://www.text-centric.com/blog/2010/04/27/how-not-to-interview-a-prospective-copywriter/</link>
		<comments>http://www.text-centric.com/blog/2010/04/27/how-not-to-interview-a-prospective-copywriter/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 03:54:35 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1422</guid>
		<description><![CDATA[When hiring a copywriter it&#8217;s important to remember that it&#8217;s their job to create effective marketing and sales materials from the nuggets of source information you give them. A give and take exists between clients and copywriters. So it&#8217;s important that you help the copywriter by providing as much information as you can from the [...]


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		<slash:comments>0</slash:comments>
		</item>
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		<title>Avoiding Landing Page Don&#8217;ts</title>
		<link>http://www.text-centric.com/blog/2010/04/20/avoiding-landing-page-donts/</link>
		<comments>http://www.text-centric.com/blog/2010/04/20/avoiding-landing-page-donts/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 03:36:44 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1419</guid>
		<description><![CDATA[Though landing pages seem simple at first glance, there are some definite mistakes that business owners make when composing them. Today we&#8217;ll take a brief look at a few of the 5 Landing Page Mistakes compiled by AdWords guru Howie Jacobson, of AskHowie.com. One area where people often err in landing page composition is in [...]


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<li><a href='http://www.text-centric.com/blog/2010/01/25/why-every-web-page-is-a-home-page/' rel='bookmark' title='Permanent Link: Why Every Web Page is a Home Page'>Why Every Web Page is a Home Page</a></li>
<li><a href='http://www.text-centric.com/blog/2010/06/01/content-dos-and-donts-from-a-website-design-expert/' rel='bookmark' title='Permanent Link: Content Do&#8217;s and Don&#8217;ts from a Website Design Expert'>Content Do&#8217;s and Don&#8217;ts from a Website Design Expert</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Write Good Copy Quickly</title>
		<link>http://www.text-centric.com/blog/2010/04/13/how-to-write-good-copy-quickly/</link>
		<comments>http://www.text-centric.com/blog/2010/04/13/how-to-write-good-copy-quickly/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 06:42:38 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1416</guid>
		<description><![CDATA[There are days when even the most creative and experienced marketing professionals have trouble getting their initial ideas and concepts onto paper. Which can cause frustration, as well as a massive loss of productivity. For the most effective sales materials, it&#8217;s much easier to edit badly written or incomplete text than wrestle with a blank [...]


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<li><a href='http://www.text-centric.com/blog/2010/04/06/effective-copy-placement-for-websites/' rel='bookmark' title='Permanent Link: Effective Copy Placement for Websites'>Effective Copy Placement for Websites</a></li>
<li><a href='http://www.text-centric.com/blog/2008/08/03/answer-first-time-visitor-questions-quickly/' rel='bookmark' title='Permanent Link: Answer First-Time Visitor Questions Quickly'>Answer First-Time Visitor Questions Quickly</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Effective Copy Placement for Websites</title>
		<link>http://www.text-centric.com/blog/2010/04/06/effective-copy-placement-for-websites/</link>
		<comments>http://www.text-centric.com/blog/2010/04/06/effective-copy-placement-for-websites/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 06:09:02 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1413</guid>
		<description><![CDATA[Have you ever wondered how your website design affects the readability and effectiveness of your content? Well you should have, because when it comes to marketing online it&#8217;s the words that do the heavy lifting. Recently Smashing Magazine&#8217;s Dimitry Fadeyev compiled a list of 10 Useful Usability Findings and Guidelines. Here are 3 guidelines to [...]


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<li><a href='http://www.text-centric.com/blog/2008/08/16/how-to-create-an-effective-home-page/' rel='bookmark' title='Permanent Link: How to Create an Effective Home Page'>How to Create an Effective Home Page</a></li>
<li><a href='http://www.text-centric.com/blog/2006/03/02/10-years-of-websites-that-suck-why/' rel='bookmark' title='Permanent Link: 10 Years of Websites That Suck. Why?'>10 Years of Websites That Suck. Why?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Jay Abraham&#8217;s Amazon School of Copywriting</title>
		<link>http://www.text-centric.com/blog/2010/03/15/jay-abrahams-amazon-school-of-copywriting/</link>
		<comments>http://www.text-centric.com/blog/2010/03/15/jay-abrahams-amazon-school-of-copywriting/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 08:31:19 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1370</guid>
		<description><![CDATA[If you&#8217;re new to copywriting, it&#8217;s normal to experience periods of time where you can&#8217;t seem to verbalize your thoughts and ideas about the product you&#8217;re marketing. In his Amazon School of Copywriting video, master copywriter Jay Abraham offers a deceptively simple tip for instantly bypassing this obstacle in order to transform mediocre copy into [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Brochure Copywriting Cheat Sheet - How to Create a Brochure Your Customers Will Want to Read</title>
		<link>http://www.text-centric.com/blog/2010/02/12/brochure-copywriting-cheat-sheet/</link>
		<comments>http://www.text-centric.com/blog/2010/02/12/brochure-copywriting-cheat-sheet/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 05:49:47 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1236</guid>
		<description><![CDATA[Brochures are a very popular marketing weapon for SMEs and corporates alike &#8211; even in this internet age. The trouble with brochues is they&#8217;re expensive to produce and distribute, go out of date quickly, and are easy to ignore. Worst of all, they often fail to make an impact on the bottom line. The reasons [...]


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</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Top 5 Factors for Better Google Rankings</title>
		<link>http://www.text-centric.com/blog/2010/02/05/the-top-5-factors-for-better-google-rankings/</link>
		<comments>http://www.text-centric.com/blog/2010/02/05/the-top-5-factors-for-better-google-rankings/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 03:47:45 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1187</guid>
		<description><![CDATA[&#8220;Some guy told me I need to put a Google search box on my site and have a 5% keyword density on each page if I want to get on the first page of Google&#8230;&#8221; Really? You&#8217;ve got to be very careful whose advice you trust when it comes to SEO. There&#8217;s a lot of [...]


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<li><a href='http://www.text-centric.com/blog/2010/01/25/why-every-web-page-is-a-home-page/' rel='bookmark' title='Permanent Link: Why Every Web Page is a Home Page'>Why Every Web Page is a Home Page</a></li>
<li><a href='http://www.text-centric.com/blog/2010/01/28/how-to-write-a-better-google-adwords-ad/' rel='bookmark' title='Permanent Link: How to Write a Better Google AdWords Ad'>How to Write a Better Google AdWords Ad</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Make Sure Your Website Content is Customer-Focussed</title>
		<link>http://www.text-centric.com/blog/2010/01/29/make-sure-your-website-content-is-customer-focussed/</link>
		<comments>http://www.text-centric.com/blog/2010/01/29/make-sure-your-website-content-is-customer-focussed/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 03:01:34 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website content]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1167</guid>
		<description><![CDATA[&#8220;How can I help you?&#8221; Walk into a retail store and that&#8217;s often the first question on the sales assistant&#8217;s lips. It&#8217;s also the question your website content must answer. Many businesses make the mistake of presenting their website as a glowing resume, detailing their history, size, mission and achievements. But they forget the most [...]


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<li><a href='http://www.text-centric.com/blog/2008/09/11/6-tips-for-a-better-about-us-page/' rel='bookmark' title='Permanent Link: 6 Tips For A Better &#8220;About Us&#8221; Page'>6 Tips For A Better &#8220;About Us&#8221; Page</a></li>
<li><a href='http://www.text-centric.com/blog/2010/01/19/whats-the-best-font-for-your-website-content/' rel='bookmark' title='Permanent Link: What&#8217;s the Best Font for Your Website Content?'>What&#8217;s the Best Font for Your Website Content?</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Write a Better Google AdWords Ad</title>
		<link>http://www.text-centric.com/blog/2010/01/28/how-to-write-a-better-google-adwords-ad/</link>
		<comments>http://www.text-centric.com/blog/2010/01/28/how-to-write-a-better-google-adwords-ad/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 00:20:30 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1113</guid>
		<description><![CDATA[I&#8217;ve just discovered Google&#8217;s YouTube channel and they&#8217;ve got some fantastic instructional videos on how to get the most out of your AdWords account. This one&#8217;s on improving your ad copy. The important points to note are: Be specific Use keywords in your ad copy &#8211; preferably in the headline Include a call to action [...]


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<li><a href='http://www.text-centric.com/blog/2006/10/31/website-copywriting-podcast-how-to-write-direct-response-website-copy-without-appearing-tacky/' rel='bookmark' title='Permanent Link: Website Copywriting Podcast: How to Write Direct Response Website Copy Without Appearing “Tacky”'>Website Copywriting Podcast: How to Write Direct Response Website Copy Without Appearing “Tacky”</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Reasons Why a Small Business Website is Not a Brochure</title>
		<link>http://www.text-centric.com/blog/2010/01/27/5-reasons-why-a-small-business-website-is-not-a-brochure/</link>
		<comments>http://www.text-centric.com/blog/2010/01/27/5-reasons-why-a-small-business-website-is-not-a-brochure/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 00:53:23 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website makeovers]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1125</guid>
		<description><![CDATA[In his book Your Marketing Sucks! marketing consultant Mark Stevens states: &#8220;If your website is nothing more than an electronic brochure, you are squandering the power of the medium.&#8221; B2B copywriter and consultant Dianna Huff agrees. In her blog post, Your B2B Small Business Website is Not a Brochure she gives five crucial points of [...]


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<li><a href='http://www.text-centric.com/blog/2006/07/28/do-you-know-these-5-reasons-why-you-need-website-copywriter/' rel='bookmark' title='Permanent Link: Do You Know These 5 Reasons Why You Need a Website Copywriter?'>Do You Know These 5 Reasons Why You Need a Website Copywriter?</a></li>
<li><a href='http://www.text-centric.com/blog/2010/01/19/step-by-step-recipe-for-a-successful-business-blog/' rel='bookmark' title='Permanent Link: Step-by-Step Recipe for a Successful Business Blog'>Step-by-Step Recipe for a Successful Business Blog</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Generate Corporate Website Waffle Automatically!</title>
		<link>http://www.text-centric.com/blog/2010/01/26/generate-corporate-website-waffle-automatically/</link>
		<comments>http://www.text-centric.com/blog/2010/01/26/generate-corporate-website-waffle-automatically/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 01:14:35 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Humour]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1126</guid>
		<description><![CDATA[Do you have trouble incubating leading-edge solutions for your corporate website? Or perhaps you&#8217;re wondering how to innovate compelling cross-media content? Here&#8217;s a next generation solution for your mission-critical website redesign&#8230; &#8230; The Web Economy Bullshit Generator. Simply press the button for best-of-breed corporate gobbledegook. You can now harness end-to-end e-mumbo jumbo 24/7! You&#8217;ll never [...]


No related posts.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Why Every Web Page is a Home Page</title>
		<link>http://www.text-centric.com/blog/2010/01/25/why-every-web-page-is-a-home-page/</link>
		<comments>http://www.text-centric.com/blog/2010/01/25/why-every-web-page-is-a-home-page/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 04:23:26 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1161</guid>
		<description><![CDATA[What&#8217;s the difference between reading a novel and a website? When someone reads a novel they start at page 1, then read page 2, and so on, until they get to the end. It&#8217;s a linear process. But most people start reading a website on the page they arrived at from clicking a link on [...]


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<li><a href='http://www.text-centric.com/blog/2009/12/11/does-your-website-content-pass-the-help-test/' rel='bookmark' title='Permanent Link: Does Your Website Content Pass the Help Test?'>Does Your Website Content Pass the Help Test?</a></li>
<li><a href='http://www.text-centric.com/blog/2008/09/11/6-tips-for-a-better-about-us-page/' rel='bookmark' title='Permanent Link: 6 Tips For A Better &#8220;About Us&#8221; Page'>6 Tips For A Better &#8220;About Us&#8221; Page</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Usability Fixes to Help You Get the Most Out of Your Website</title>
		<link>http://www.text-centric.com/blog/2010/01/25/10-usability-fixes-to-help-you-get-the-most-out-of-your-website/</link>
		<comments>http://www.text-centric.com/blog/2010/01/25/10-usability-fixes-to-help-you-get-the-most-out-of-your-website/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 04:00:17 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website content]]></category>
		<category><![CDATA[Website makeovers]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1128</guid>
		<description><![CDATA[I learn something new about website copywriting every day. Over at Smashing Magazine they&#8217;ve put together a list of 10 Useful Usability Findings and Guidelines. The first tip is to put form labels above the field. It makes sense because we fill out forms from top to bottom. Looks like I&#8217;ll have to email my [...]


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<li><a href='http://www.text-centric.com/blog/2010/01/23/website-conversion-the-secret-ingredient-that-makes-your-web-marketing-dollar-go-further/' rel='bookmark' title='Permanent Link: Website Conversion &#8211; The &#8220;Secret&#8221; Ingredient That Makes Your Web Marketing Dollar Go Further'>Website Conversion &#8211; The &#8220;Secret&#8221; Ingredient That Makes Your Web Marketing Dollar Go Further</a></li>
<li><a href='http://www.text-centric.com/blog/2008/09/05/the-4-principles-of-profitable-website-design/' rel='bookmark' title='Permanent Link: The 4 Principles of Profitable Website Design'>The 4 Principles of Profitable Website Design</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>30 Blogs to Help You Improve Your Copywriting Skills</title>
		<link>http://www.text-centric.com/blog/2010/01/24/30-blogs-to-help-you-improve-your-copywriting-skills/</link>
		<comments>http://www.text-centric.com/blog/2010/01/24/30-blogs-to-help-you-improve-your-copywriting-skills/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 04:23:04 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1129</guid>
		<description><![CDATA[Direct mail copywriter Dean Rieck has put together a useful list of 30 copywriting blogs that are actually worth reading. He&#8217;s based his selection on who provides the most useful copywriting tips. The blogs that I turn to when I want to hone my copywriting skills are: Copyblogger &#8211; my favourite copywriting blog features several [...]


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<li><a href='http://www.text-centric.com/blog/2010/02/12/brochure-copywriting-cheat-sheet/' rel='bookmark' title='Permanent Link: Brochure Copywriting Cheat Sheet - How to Create a Brochure Your Customers Will Want to Read'>Brochure Copywriting Cheat Sheet - How to Create a Brochure Your Customers Will Want to Read</a></li>
<li><a href='http://www.text-centric.com/blog/2010/01/22/essential-copywriting-skill-dramatising-benefits/' rel='bookmark' title='Permanent Link: Essential Copywriting Skill: Dramatising Benefits'>Essential Copywriting Skill: Dramatising Benefits</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Website Conversion &#8211; The &#8220;Secret&#8221; Ingredient That Makes Your Web Marketing Dollar Go Further</title>
		<link>http://www.text-centric.com/blog/2010/01/23/website-conversion-the-secret-ingredient-that-makes-your-web-marketing-dollar-go-further/</link>
		<comments>http://www.text-centric.com/blog/2010/01/23/website-conversion-the-secret-ingredient-that-makes-your-web-marketing-dollar-go-further/#comments</comments>
		<pubDate>Sat, 23 Jan 2010 05:01:44 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Website makeovers]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1130</guid>
		<description><![CDATA[So many business owners focus solely on increasing website traffic &#8211; getting more visitors to their site &#8211; to the detriment of improving website conversion &#8211; converting more browsers into buyers. The bottom line is that you&#8217;re wasting your money on traffic if your site&#8217;s doing a poor job of conversion. It&#8217;s like putting a [...]


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<li><a href='http://www.text-centric.com/blog/2009/11/27/the-4-secret-ingredients-of-a-profitable-website/' rel='bookmark' title='Permanent Link: The 4 Secret Ingredients Of A Profitable Website'>The 4 Secret Ingredients Of A Profitable Website</a></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Essential Copywriting Skill: Dramatising Benefits</title>
		<link>http://www.text-centric.com/blog/2010/01/22/essential-copywriting-skill-dramatising-benefits/</link>
		<comments>http://www.text-centric.com/blog/2010/01/22/essential-copywriting-skill-dramatising-benefits/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 03:33:35 +0000</pubDate>
		<dc:creator>Charles Cuninghame</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://www.text-centric.com/?p=1087</guid>
		<description><![CDATA[In his e-book, 7 Secrets of Highly-Successful Copy, B2B copywriter Steve Slaunwhite, states: &#8220;Your real challenge, as a copywriter, is to bring the benefits derived from the features to life.&#8221; This TV commercial for Shell petrol, purportedly written by advertising great David Ogilvy, is a great example of how it&#8217;s done. In this case the [...]


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<li><a href='http://www.text-centric.com/blog/2010/01/24/30-blogs-to-help-you-improve-your-copywriting-skills/' rel='bookmark' title='Permanent Link: 30 Blogs to Help You Improve Your Copywriting Skills'>30 Blogs to Help You Improve Your Copywriting Skills</a></li>
</ol>]]></description>
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		</item>
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