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Landing Page Hooks and Building Trust Online: The Web Content Roundup

This week in The Web Content Roundup:

  • How to Write Better: 7 Instant Fixes
  • How to Build a Trustworthy Website
  • The Beginner’s Guide to Creating Landing Page Copy that Sticks

If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.

How to Write Better: 7 Instant Fixes

If you feel insecure about the quality of your writing this is a must read. Mary Jaksch gives you seven simple rules to help you write more powerfully and clearly. You can use this as a checklist for editing and polishing your first draft.

How to Build a Trustworthy Website

If you want website visitors to take action to your advantage you must build trust first. This comprehensive article shows how to build reputation and security, the two components of trust online. Particularly useful is the list of 12 reputation builders you can include on your site.

The Beginner’s Guide to Creating Landing Page Copy that Sticks

Writing a landing page that converts is one of the most important tasks an online writer must master. This article outlines four tactics for writing a “hook” that will grab your target audience’s attention and get them reading.

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