When we discuss social media marketing, we typically think of the snazzier platforms: Facebook, Twitter, Pinterest, etc. Interestingly, however, email is still the most powerful medium in the industry.
While email might not seem as sleek and sexy as the other mediums, a responsive email list can be far more valuable (in terms of profits) than a large Twitter or Facebook following.
Kelton Reid, Copyblogger’s Media Copywriter, recently took a look at several companies that are turning a tidy profit from delivering daily email content. Check out his article to find out who’s doing well with email – and how they’re making it work: 7 Email Publishers Profiting From the Inbox.