Website copywriting samples

I have a broad range of web copywriting experience

I've written everything from an email announcement to a 2,000-page ecommerce website. I've supplied web content to many corporate and government clients including American Express, ninemsn, Toyota, David Jones, Vodafone, Telstra, McDonald's and Philips.

(NB If you need a copywriter for your sales and marketing collateral please check out my marketing copywriting portfolio.)

Client: ReachLocal
Project: Website

When ReachLocal needed a website to launch their business in Australia they hired text-centric to translate their complex service into easily understood benefits that would appeal to their SME target market.

Download sample (PDF 524 KB)

Client: AVD Australia
Project: Website

When AVD needed a new website they hired text-centric to develop the site map, create the content and write a white paper to attract customer enquiries.

Download sample (PDF 196 KB)

Client: Click2it
Project: Website re-launch

When Click2it needed fresh search engine optimization copywriting for their revamped website they turned to text-centric.

Download sample (PDF 533 KB)

Client: Corporate KnowHow
Project: Website

I developed the key marketing messages with the client, workshopped the site structure with the designer and then wrote all the copy from scratch.

Download sample (PDF 444 KB)

Client: fmedge
Project: Website

Since fmedge was a start-up business I worked with management to create their key marketing messages and then wrote their website copy.

Download sample (PDF 855 KB)

Client: Singleton Ogilvy Interactive
Project: Website re-launch

Working with Singleton Ogilvy Interactive I re-wrote this site to focus on the benefits of becoming an American Express merchant.

Download sample (PDF 739 KB)

Client: juicemedia
Project: Interactive tool

When The Department of Energy, Utilities and Sustainability revamped the functionality of these online tools I re-wrote the copy to improve useability and better meet the needs of the target market.

Download sample (PDF 698 KB)

Client: redshift
Project: Website

Together with boutique developer infoArts I re-launched redshift's website to better suit its marketing objectives.

Download sample (PDF 802 KB)

Client: Patrick Bright
Project: Website

For this personal-branding site I polished the client's content to clarify the marketing message and improve readability.

Download sample (PDF 665 KB)

Client: Mr Scoreboards
Project: Website

I did the copywriting and production for this ecommerce website.

But wait… there's more!
Need a copywriter to create your next brochure, white paper or sales letter? Then you better check out my sales and marketing collateral copywriting samples.

And if you want to read what my satisfied clients have to say about working with text-centric please check out my testimonials.