Search engine optimization (SEO) copywriting

How to plant your website at the top of Mount Google

Are you aware of these important online marketing statistics?

  • 93% of business buyers use the internet to research a purchase decision.
  • 83% use search engines to research products and compare brands and products.
  • 86% recommended or selected a new supplier or product after finding it online.*

With so many websites vying for attention, how are your customers going to find you? Getting on the first page of search engine results doesn't happen by accident. To maximise your visibility in the search engines you need a search engine optimization (SEO) strategy.

The magic of search engine optimization
SEO is a process of developing a website's content so that it gets high rankings in the various search engines. People generally search on two- or three-word key phrases such as "laptop computer". Search engines deliver results for queries based on what they consider are "relevant".

Key phrase density (i.e. how often the key phrase appears on a web page) is one of the most important factors that define what is relevant. Once you have key phrase-rich copywriting on every page of your website, your rankings are likely to improve.

SEO and the bottom line
Many companies dilute the value of their online investment by not optimising their sites for search engines. Having no visibility at the stage when busines buyers "Google" to research products and vendors makes you susceptible to leakage to competitors.

Top level listings are critical for the success of a website - average users rarely go beyond the second page of search results.

SEO copywriting is good marketing writing. It focuses on your target market, helps visitors find the information they need to the complete their task at hand, and improves the appeal of your website.

Strong key phrase optimised content satisfies both search engines and your prospects, giving you extremely targeted traffic. Prospects who find you through a search engine are actively looking for information on your products and services.

SEO copywriting services
Key phrase-rich website content is an essential part of any search engine optimization strategy. I research key phrases that suit search engines' relevance criteria and are relevant to visitors' needs and your marketing goals.

I then write marketing copy around them for every page of your site. Combine this with my sensible and relevant title and description meta tags and you're well on your way to the top of Mt Google.

Please note: text-centric is not a search engine optimization company. SEO is a multi-faceted process which encompasses copywriting, site design, coding and link building. Because I understand the essential role copywriting plays in SEO I can take care of the copywriting for you. I work closely with your web developer or SEO consultant to ensure you get the best possible results.

Let's talk
SEO goes hand in hand with the web design process, so the best time for you to commission search engine optimisation copywriting services is before you launch your site. However, I can also add relevant key phrases into your existing website content. Please contact me to discuss your project.

*Sources: The Role of Search in Business to Business Buying Decisions, Enquiro, 2004, and Industrial Marketing Survey, ThomasNet & Google, 2005.