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Split Testing Demystified & Social Media Customer Research: The Web Content Roundup

This week in The Web Content Roundup:

  • 12 Surprising A/B Test Results to Stop You Making Assumptions
  • Landing Page Optimization: 5 Questions to Ask for a Quick Win
  • How to Use Social Media for Customer Research

If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.

12 Surprising A/B Test Results to Stop You Making Assumptions

There’s nothing like split testing to end a tiresome argument on how your home page should look. This article from Unbounce looks at some examples of A/B testing and delves into the reasons why some worked and some didn’t.

Landing Page Optimization: 5 Questions to Ask for a Quick Win

One of the quick win opportunities for landing pages is headline optimisation. This post from the Marketing Experiments Blog gives you five questions to test whether your headline is converting as well as it could be.

How to Use Social Media for Customer Research

You can never know too much about your target market. This article shows you how to use social media to learn what questions your customers have and which types of content they’re sharing.

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