Came across this brilliant illustrated article about The Website Development Process.
Regarding content it says: “Working from the sitemap and wireframe, you and the client get together to start planning the content – specifically the text. Content planning and writing is probably the biggest workload the client will have during the project – and it can really take some time.”
That’s exactly why you need a web copywriter on the team. Not only will they be able to produce the copy faster than the client, they can do it better.
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