Turning Copy into Customers & Formatting Web Text: The Web Content Roundup

This week in The Web Content Roundup:

  • A Comprehensive Guide to Formatting Your WordPress Posts and Pages
  • Are Your Calls to Action Missing These Proven Formulas?
  • Turn Copy Into Customers – 7 Lessons from the Legendary Joseph Sugarman

If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.

A Comprehensive Guide to Formatting Your WordPress Posts and Pages

Nothing irks me more than a blog post or article with no formatting: no subheadings, bullets, numbered lists or block quotes, just acres of plain text. Why would anyone read that? Copyblogger shows you how to avoid that mistake using WordPress’s WYSIWIG formatting bar.

Are Your Calls to Action Missing These Proven Formulas?

For those of you whose conversion rate is not as high as you’d like, this article provides a step-by-step guide to using calls to action in content marketing. It covers both copywriting and design tactics.

Turn Copy into Customers – 7 Lessons from the Legendary Joseph Sugarman

Joe Sugarman is the legendary copywriter and marketing genius who made a fortune from selling BluBlockers on late night TV. This article offers an excellent distillation of his copywriting wisdom.

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