Charles Cuninghame - freelance website copywriter
Your website content has a very important job to do. Your customers expect your content to deliver answers quickly. You’ve got only seconds to win them over or they’re gone.
But in my experience, most small business owners struggle to create content that gets results. They don’t have the time, the skills or the inclination to write it themselves. And they can’t afford to pay an advertising agency. Sound familiar?
That’s why I developed a range of reasonably-priced website content packages especially for small businesses. You get the same high quality of copywriting that corporate clients such as Westpac, Philips, David Jones and eBay hire me for, but at a price that won’t blow your budget.
Discover the difference effective website content makes
After working with dozens of small businesses since 1997, I know exactly what they need: clear, concise and consistent website content that generates customer enquiries and sales. So that’s what my small business website content packages are all about. I write website content for that you that…
- Creates a polished, professional image for your business
- Grabs your customers’ attention
- Connects with them on an emotional and logical level
- Convinces them what you’re selling is worth more than the price you’re asking, and
- Motivates them to take action.
Which means your website will get the phone ringing instead of just sitting there looking pretty, and you grow your bottom line. Isn’t that what you want? Here are the details:
Small Business Website Content Packages
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| Project consultation |  |
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| Reader-friendly, precision-targeted and persuasive pages of web content (Up to 400 words per page). |
1 page |
3 pages |
6 pages |
8 pages |
| Home page content that makes a fantastic first impression. | |
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| About page content that builds trust and credibility. |
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| Extra pages of your choice that inform, promote and sell |
1 |
3 |
5 |
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| BONUS contact page that motivates customers to get in touch | |
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| Worry-free guarantee | |
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| Corporate price |
$1,000 |
$2,125 |
$3,200 |
$4,430 |
| Small business discount |
20% |
25% |
30% |
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| Your price (ex. GST) |
$1,000 |
$1,700 |
$2,400 |
$3,100 |
(NB: These packages are only available to businesses that have been around for 2 years or more. Sorry, no start-ups.)
Make a big impression on a small budget
If you’re serious about making your website a success, please contact me to schedule a time to discuss your project. My schedule fills up quickly – secure your spot today.
Your worry-free guarantee
Most clients are thrilled with the website content I write for them. But in the unlikely event you are not, I offer a 100% Satisfaction Guarantee.
Take 14 days to review your content and request any revisions. As long as your changes are within the scope of your original brief, I will revise your content according to your specific feedback, entirely at my expense.
You just tell me what you want improved and I’ll make the changes – pronto!
Working with me couldn’t be easier
I use a simple 3-step process to write website content you’ll love:
- First, I gather all the facts I need about your business, products and customers using an easy questionnaire and 1–2 hour phone interview.
- Next, I write your content according to your brief. If I need more information, I’ll be in touch by email or phone.
- I email your content in a Microsoft Word document before your deadline. You have 14 days to review it and give me your feedback. I make your revisions (if any).
Order now to avoid delay
Due to my corporate copywriting commitments, I can only work with four small business clients a month. So to avoid disappointment, please contact me today to schedule a time to discuss your project.
Your questions answered
Still sitting on the fence? Ok, I understand – it’s a big decision. To help you out here are the answers to some frequently asked questions:
I need more than 8 pages of website content – can you help?
Certainly. You just let me know how much content you need written, and I’ll give you a fixed-price quote based on my small business pricing.
Can we see some samples of your work?
Of course. You can check out my website copywriting portfolio here.
Can we revise the content you write for us?
Absolutely. I’m not happy until you’re 100% satisfied. So you get two rounds of revisions at no extra charge, provided they are within the original brief and assigned within 14 days of your receipt of your content.
How long will it take you to write my content?
That depends on the size of the project. If you let me know when you want it, I can tell whether I can work within your timeframe. If I take on your job, I guarantee you will have the content by your deadline.
How can you write my website content if you don’t have any experience in my industry?
Since 1997 I’ve written copy for dozens of different industries. While I may not have written anything for your particular industry before, I’m a quick learner. I pride myself on being able to step into a new situation and quickly get up to speed.
Can you come and meet us?
No. To keep costs down these packages don’t include any face-to-face meetings. I will work with you by phone, email and fax. Because I don’t charge you for travel time and expenses, your content is less expensive. (I charge corporate clients $500+ for each meeting.)
Do you work with clients from outside Sydney?
Sure. My clients come from all over Australia, and a few from overseas. If you’re not in Sydney but are happy to work with me via phone, email and fax, I’m more than happy to take on your copywriting project.
If you have any further questions, please check out my FAQ or contact me.
You’ll grow your business faster with effective website content
Here’s something that’s important for you to understand: website marketing is a war of words, and the business with the best words wins. If you’re not working with a professional website copywriter, you’re probably losing the marketing battle with your competitors.
One of the biggest concerns about hiring a copywriter is the cost. It’s true, like any professional service, copywriting fees aren’t peanuts. But how many extra customers will you attract with high-quality website content? Chances are you’ll break even with even just a few new customers.