How a website copywriter can improve the return on your website investment

Is poor quality website content losing you customers?

Does your website create a great experience for customers? Does it have all the information customers need to complete their goals? Can they find that information easily? Are the descriptions of your products and services easy to read and aimed directly at your target market? Does the copy drive visitors to take action?

If you answered no to any of these questions you need my help. I am an experienced website copywriter. I produce content that improves the useability of your site, creates a true customer focus and helps customers find you.

Improve the return on investment of your site
Good web copywriting is an asset that can drive revenue. It is a cost-effective way to quickly improve your web marketing. Good quality content keeps prospects on your site, increasing the chance they'll become customers. It can help you make more sales, keep more customers and get the edge on your competition

A website copywriter can improve the return on investment on your website by:

  • differentiating your business from its competitors
  • driving actions and improving conversion rates
  • making your online marketing more personal to increase customer loyalty
  • search engine optimization copywriting helps make sure your customers find you online
  • improving useability to immediately dish up key content, and
  • making your email communications stand out from the sea of spam.

Web copywriting services
I produce original, creative web copywriting tailored specifically for your target market, including:

  • marketing copy
  • landing pages
  • articles
  • FAQs
  • annotated link lists
  • product pages
  • online catalogues
  • blogs
  • online press kits
  • white papers

Copy-editing/re-versioning – If you’ve put some copy together for a site, but it’s not quite right, let me edit it for you. Copy-editing ranges from making minor alterations to a complete re-write. I’ll ensure your web content is clear, tight and well-structured. I can also adapt existing material specifically for the online medium.

I also produce email newsletters that provide value to, and are read by, recipients.

If you're updating or renovating a site, I can supply fresh, updated and/or expanded copy, update dead hyperlinks, create new site sections and improve the information architecture.

Let's talk
To find out how an experienced website copywriter can improve the ROI on your website please call me for an obligation-free consultation.