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The Website Content Cheat-Sheet

Website Content Cheat-Sheet

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How to write website content that ranks well in Google and attracts more customer enquiries and sales, in one succinct page.

Download your Cheat-Sheet now – no registration required. NB for best results please print the cheat-sheet.

A good website can generate a flood of customer enquiries, increase sales and fatten your bottom line.

But according to the 2012 Sensis e-Business report, only 19% of Australian small business websites actually generate more business.

This means 81% of websites just sit there and do nothing. That’s right… they deliver no customer enquiries… no new customers… no sales… absolutely nothing. What a waste of money!

Here’s why most websites fail

It’s not enough to have a good-looking website. You also need concise, compelling and persuasive content. But most business owners are in the dark when it comes to writing content that works.

Would you like to win more business from your website?

Yes? Then download my Website Content Cheat-Sheet.

Based on 17 years’ research, it shows you my top 25 proven tips for creating website content that sells. Most are surprisingly simple, but few people use them to their advantage. Do you?

Download your FREE Cheat-Sheet now (no registration required)

This one-page cheat-sheet is more useful than most $39 books on website marketing. Plus, it’s free and you can download a copy right now.

Please share this Cheat-Sheet

Did you find my Cheat-Sheet helpful? If you did, please share it with your friends, colleagues and clients.

The more people who learn about creating website content that sells, the better!

You can also tweet the Cheat-Sheet link automatically

{ 17 comments… add one }

  • Chris - ClickWebDesign February 22, 2013, 3:37 pm

    Great tips, straight to the point, love it!


  • Charles Cuninghame February 22, 2013, 3:52 pm

    Thanks Chris! I do love a web designer who understands the value of good content. They’re a rare breed in my experience.

  • Andrew Pegler February 28, 2013, 10:35 am

    Great cheat-sheet Charles! I love the simple way you put things.

    Cheers, Andrew

  • Charles Cuninghame February 28, 2013, 11:49 am

    Thanks Andrew. I wanted to keep it to one page so it would be a quick read for small biz owners.

  • Robyn Haydon February 28, 2013, 1:36 pm

    A very concise and useful guide to the most important elements of creating website copy that works – without the usual waffle. Very timely, as I’m in the throes of a major relaunch of mine. Thanks Charles!!!

  • Patrick March 1, 2013, 9:14 am

    Thx Charles really great common sense points to remind you of the purpose of and how to communicate effectively on your website…

  • Jo March 3, 2013, 9:55 am

    This is the most useful guide I’ve read on creating a winning website. Thanks text-centric for these valuable tips. Jo

  • Charles Cuninghame March 4, 2013, 12:09 pm

    Thanks Robyn, Patrick and Jo for your comments.

  • Richard Sandilands March 6, 2013, 3:30 pm

    Downloaded — thank-you Charles.

    As a web-developer, it’s the perfect guide for my clients and I to help them achieve their online goals. Content is king!

  • Doug March 7, 2013, 1:49 pm

    Nicely done Charles. A handy resource for anyone who writes for the web.

  • Amanda Gonzalez March 7, 2013, 4:38 pm

    Love it, Charles. This is the sheet that everyone needs to print and stick on the wall next to their desk. Or better yet, have a stash of ‘em on the desk to highlight away as they work through their piece of content.

  • Lisa Dunn March 8, 2013, 10:20 am

    So much ‘gold’ on 1 page! This is a great resource for anyone thinking about their website content.

  • Charles Cuninghame March 11, 2013, 12:39 pm

    Thanks for your comments Richard, Doug, Amanda and Lisa. Glad you liked the Cheat-Sheet!

  • Andrew Wise March 26, 2013, 1:22 am

    Hi Charles,

    All very true and a really great detailed post. However you need more than just a content marketing strategy. You also need to understand your buyers online behaviour, in order to provide the right type of content at the right stage of the buying cycle. There are lots of online marketing components to get right in order to drive sales and increase your bottom line, but yes, content is for sure up there with the best of them :)

  • Charles Cuninghame March 28, 2013, 3:43 pm

    Hi Andrew – thanks for your comment. All good points. One resource I have found useful for content marketing planning is Bluewire Media’s content marketing checklist:

  • Talk About Creative August 28, 2013, 5:01 pm

    Your cheat sheet is simple to understand but comprehensive, it is great. I have seen many small businesses make the same simple mistakes like lack of Htags, Meta Descriptions and Page Titles that can’t be understood, poorly written copy, keyword stuffing etc. I have also found that keyword research in niche markets and highly competitive markets can be an important factor when trying to rank in search engine results.

  • Charles Cuninghame August 28, 2013, 5:08 pm

    I’m glad you thought so, because that’s what I was aiming for!

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