Looking For a Website Copywriter Who Knows How To Turn Website Content Into Profits?
If you want more sales and qualified leads from your website you should hire a website copywriting expert. Read on to find out why…
Here are some alarming statistics for every business owner and marketing manager who is responsible for building or managing a website:
According to a report released by Sensis in August 2007 :
- Only 10.4% of business websites delivered additional sales, orders, bookings and customers.
- Only 8.45% of business websites produced an increase in enquiries.
Source: Sensis e-Business Report - The Online Experience of Small and Medium Enterprises
What this means is only one in 10 websites delivers a profit-generating benefit to the business. In other words, 90% of websites just sit there and do nothing! That's right… no sales leads, no new customers, nothing.
Creating a profitable website
A good website can generate qualified sales leads, sell products and boost the bottom line. However, done badly, a website can turn prospects away and erode hard-earned brand equity.
Often the difference between a profitable website and a do-nothing website comes down to the quality of the content. Clear benefit-orientated content, simple navigation, and answers to customer questions can often have the biggest impact on a website's business value.
The graphics and the technology are a minor part of web success. The content is the hard part, and it is also what will make your website a success or failure.
Gerry McGovern, author of Content Critical
Sometimes you just don't have the time or expertise to create high quality website content yourself. That's where I can help.
Website copywriting expert
Hi, I'm Charles Cuninghame, owner of text-centric. I'm a copywriting expert and marketing trouble-shooter who helps B2B companies optimise their website content to generate qualified leads, boost sales and build their brands.
I've been writing profit-building website content since 1997. Dozens of companies - including Adobe, American Express, Philips, Toyota, Telstra and Vodafone - have found my copywriting ideal for promoting their products, services and brands online.
For more information about me, including my copywriting fees, request a Copywriting Information Kit.
5 great reasons to hire me to write your website content
When the success of your company's marketing rides on your shoulders you need a website copywriter who can create targeted content that motivates your prospects and customers to take action and adds profit to the bottom line.
Here's what you can expect when you hire me:
1. Experience you can bank on - when you hire me you get the benefit of my 10 years' website copywriting knowledge and experience. I utilise website copywriting techniques that have been scientifically proven to produce better results.
2. Great value - my copywriting fees are very reasonable - especially in comparison to an agency. But the content I create can make a huge impact on the profit your website generates.
3. Online marketing strategy incorporated into every project, when appropriate - because even the most persuasive content and a knockout design won't make your website a success without the appropriate strategy.
4. Hassle-free copy - delivered on brief, on time and on budget, that needs few revisions. No hand holding required.
5. A fresh perspective - I work with dozens of clients in Australia and the U.S. so I can bring lots of ideas to the table.
Here are the answers to some questions that I'm frequently asked by new clients:
What can I write for you?
I write online content designed to drive sales and generate qualified leads, including:
- Website pages
- Landing pages
- Search engine optimisation (SEO) copy
- Magazine quality articles
- White papers
- E-newsletters
- Email and auto-responder copy
- Press releases
Don't see what you're looking for? Email me - I've tackled all sorts of things from Flash presentations to blog posts.
How do we work together?
As a first step we need to establish a brief which outlines the scope of your copywriting project. I need to know about your goals, target market, timeframes and budget. I'll then deliver a combination proposal, fixed quote and agreement via email. If you sign off on that we're in business.
High quality copywriting is built on a foundation of understanding your business, marketing goals, and products and services. To that end I have developed a discovery process to enable me to write persuasive copy that helps you get more qualified leads and sales. I start each project with a Q&A briefing meeting where I collect all the background material I need to write your copy.
What if you don't like the copy I write for you?
At the outset of any project I go to a lot of effort to ensure I fully understand your marketing goals and how your copywriting project fits in with them. As a consequence most of my clients are thrilled with the first draft.
But having said that, I'm not happy until you're 100% happy. So all my quotes include two rounds of revisions at no extra charge, provided they are within the original brief and assigned with 14 days of your receipt of the draft copy. You just tell me what you want improved and I'll make the changes - pronto!
How can I help you?
Whether you're a corporate marketing manager or a small business owner, I can help you. My goal is to make your job easier… and help you create successful online marketing.
- Need to convert more website visitors into customers?
- Like to create a flow of qualified sales leads from your website?
- Want to overhaul your dated website but don't know where to start?
- Like to improve you ranking in Google?
- Need help getting your e-newsletter out the door?
If you answered yes to any of these questions, then please request my Copywriting Information Kit to find out why I may be the person to help you.
How much do you charge?
My rates are very reasonable and great value for the results I produce. I'll certainly cost you far less than an agency.
I charge by the project. All my quotes include revisions so you can plug my price straight into your project budget spreadsheet - there are no hidden extras. To get an idea of my prices please request my Copywriting Information Kit which includes a copywriting fee schedule.
The next step…
The next step is up to you. If you have an immediate project you can request a free, no-obligation cost estimate. Please call me on (02) 9130 5839 to discuss your project.
Alternatively, you can request a copy of my Copywriting Information Kit, which includes a copywriting fee schedule. My Information Kit will help you decide whether I am a good "fit" for you. So when a copywriting project comes up, you can call on me with confidence.
If your website is not yet profitable - or not as profitable as you would like - I urge you to contact me now.
Yours faithfully
Charles Cuninghame
Copywriter & Consultant
text-centric
Ph: (02) 9130 5839
Email: charles@text-centric.com
P.S. My copywriting fee schedule (included in my Copywriting Information Kit) is a very handy budgeting tool. Even if you don't end up hiring me, it gives you a convenient benchmark to compare with other copywriting quotes.
Request a Copywriting Information Kit
From my experience, the best time to check out a new website copywriter is before you need them, not when you're on deadline. You want to feel comfortable about a writer and their capabilities in advance so when a project does come up, you know who to call.
In my Copywriting Information Kit you'll find:
- A client list and testimonials (This takes the sting out of the question, "Can this guy deliver?")
- Samples of my work
- My copywriting FAQ (Answers to questions you may have such as, "What types of projects does he handle?" and "How easy is he to work with?")
- A complete copywriting fee schedule (Great for budgeting.)
Whether you have an immediate project or a future need or are just curious, I urge you to send for my Information Kit. It's free… there's no obligation… and you'll like having a proven website copywriter on call who works only when you need them.
To request a Copywriting Information Kit please call (02) 9130 5839 or fill in your details below:
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