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Website Copywriter Portfolio: Copywriting for Websites Big and Small

I’ve written everything from an email announcement to a 2,000-page ecommerce website…

I’ve supplied web content to many corporate and government clients including American Express, ninemsn, Toyota, David Jones, Vodafone, Telstra, McDonald’s and Philips. And a bunch of great little companies too. Here’s a selection of website copywriting samples:

Client: St.George
Project:
Website makeover

When St.George undertook a complete overhaul of their website, they asked me to write the content for the Business section.

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Client: Emagine / Optus
Project:
Mini-site

Emagine hired me to write the website copy for a new service offering for Optus prepaid customers.

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Client: Commodity Inspection Services
Project:
Web content

CIS

When Commodity Inspection Services relaunched their website they needed a copywriter who could explain their complex services in plain English.

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Client: Pipe Relining Services
Project:
Website launch

When they launched their plumbing business, Pipe Relining Services hired me to write all the content for their new website.

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Client: Westpac
Project:
Mini-site

When Westpac revamped their retirement planning mini-site they asked me to write the copy.

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Client: eBay
Project:
Update help section

ebay150

I worked with eBay’s Trust and Safety team to complete a top-to-bottom overhaul of their online help.

Client: SOAP / Hutchison Three
Project:
Flash promos

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Sydney interactive agency SOAP produced a series of online promos for Hutchison Three products. I helped out with the copywriting.

Client: Bank SA
Project:
Website makeover

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Client: Singleton Ogilvy Interactive / Amercian Express
Project: Website re-launch

Working with Singleton Ogilvy Interactive I re-wrote the merchant section of the American Express site to focus on the benefits of becoming a merchant.

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Client: juicemedia / NSW Government
Project: Interactive tool

When The Department of Energy, Utilities and Sustainability revamped the functionality of these online tools I re-wrote the copy to improve useability and better meet the needs of the target market.

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Client: ReachLocal
Project:
Website launch

When ReachLocal needed a website to launch their business in Australia they hired text-centric to translate their complex service into easily understood benefits that would appeal to their SME target market.

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Client: Lanrex
Project:
Website relaunch

lanrex150

The new owners of this IT consultancy asked me to overhaul their marketing messages and rewrite their website content. I also created an online lead generation system for them.

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Client: VisionFoundry
Project: Website launch

vf_website

VisionFoundry is a custom software developer in the U.S. They hired me to create compelling content about their highly technical services for their new website.

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Client: AVD Australia
Project:
Website launch

When AVD needed a new website they hired text-centric to develop the site map, create the content and write a white paper to attract customer enquiries.

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Client: Click2it
Project: Website makeover

When Click2it needed fresh search engine optimization copywriting for their revamped website they turned to text-centric.

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Client: Brewster Murray
Project:
Website relaunch

bm-150

This esteemed architectural firm asked me to create the content for a new website to showcase their work.

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Client: Corporate KnowHow
Project: Website launch

I developed the key marketing messages with the client, workshopped the site structure with the designer and then wrote all the copy from scratch.

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Client: fmedge
Project:
Website launch

Since fmedge was a start-up business I worked with management to create their key marketing messages and then wrote their website copy.

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Client: The Leading Edge
Project: Website re-launch

LeadingEdge

I worked with The Leading Edge’s marketing manager to refine their marketing messages and then wrote all the copy for the re-launch of their website.

Client: redshift

Project: Website makeover
& producer

Together with boutique website developer infoArts I re-launched redshift’s website to better suit its marketing objectives.

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Client: Patrick Bright
Project:
Website launch

For this personal-branding site I polished the client’s content to clarify the marketing message and improve readability.

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Client: Mr Scoreboards
Project: Website launch

I did the copywriting and production for this ecommerce website. It has achieved many first page Google listings for competitive search terms.

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Like what you see?
Then why not put me to work on your next website copywriting project? Contact me now for a quote.

But wait… there’s more!
Need a freelance copywriter to smarten up your off-line marketing materials? Then you better check out my brochure copywriter portfolio and MarCom samples.

And if you want to see what my satisfied clients have to say about working with text-centric please read my testimonials.