Website Copywriter Portfolio: Copywriting for Websites Big and Small
I’ve written everything from an email announcement to a 2,000-page ecommerce website. I’ve supplied web content to many corporate and government clients including American Express, ninemsn, Toyota, David Jones, Vodafone, Telstra, McDonald’s and Philips. And a bunch of great little companies too.
Here’s a selection of website copywriting samples:
Client: Lanrex
Project: Website relaunch
My role: Website copywriter
The new owners of this IT consultancy asked me to overhaul their marketing messages and rewrite their website content. I also created an online lead generation system for them.
Download sample (PDF 613 KB)
Client: eBay
Project: Update help section
My role: Website copywriter
I worked with eBay’s Trust and Safety team to complete a top-to-bottom overhaul of their online help.
Client: SOAP
Project: Hutchison Three promos
My role: Promo copywriter
Sydney interactive agency SOAP produced a series of online promos for Hutchison Three products. I helped out with the copywriting.
Client: Brewster Murray
Project: Website relaunch
My role: Website copywriter
This esteemed architectural firm asked me to create the content for a new website to showcase their work.
Download sample (PDF 359 KB)
Client: VisionFoundry
Project: Website launch
My role: Website copywriter
VisionFoundry is a custom software developer in the U.S. They hired me to create compelling content about their highly technical services for their new website.
Download sample (PDF 151 KB)
Client: ReachLocal
Project: Website launch
My role: Website copywriter
When ReachLocal needed a website to launch their business in Australia they hired text-centric to translate their complex service into easily understood benefits that would appeal to their SME target market.
Download sample (PDF 524 KB)
Client: AVD Australia
Project: Website launch
My role: Website copywriter
When AVD needed a new website they hired text-centric to develop the site map, create the content and write a white paper to attract customer enquiries.
Download sample (PDF 196 KB)
Client: Click2it
Project: Website makeover
My role: Website & SEO copywriter
When Click2it needed fresh search engine optimization copywriting for their revamped website they turned to text-centric.
Download sample (PDF 533 KB)
Client: Corporate KnowHow
Project: Website launch
My role: Website copywriter
I developed the key marketing messages with the client, workshopped the site structure with the designer and then wrote all the copy from scratch.
Download sample (PDF 444 KB)
Client: fmedge
Project: Website launch
My role: Website copywriter
Since fmedge was a start-up business I worked with management to create their key marketing messages and then wrote their website copy.
Download sample (PDF 855 KB)
Client: Singleton Ogilvy Interactive / Amercian Express
Project: Website re-launch
My role: Website copywriter
Working with Singleton Ogilvy Interactive I re-wrote the merchant section of the American Express site to focus on the benefits of becoming a merchant.
Download sample (PDF 739 KB)
Client: juicemedia
Project: Interactive tool
My role: Website copywriter
When The Department of Energy, Utilities and Sustainability revamped the functionality of these online tools I re-wrote the copy to improve useability and better meet the needs of the target market.
Download sample (PDF 698 KB)
Client: The Leading Edge
Project: Website re-launch
My role: Website copywriter
I worked with The Leading Edge’s marketing manager to refine their marketing messages and then wrote all the copy for the re-launch of their website.
Client: redshift
Project: Website makeover
My role: Website copywriter & producer
Together with boutique website developer infoArts I re-launched redshift’s website to better suit its marketing objectives.
Download sample (PDF 802 KB)
Client: Patrick Bright
Project: Website launch
My role: Website copywriter
For this personal-branding site I polished the client’s content to clarify the marketing message and improve readability.
Download sample (PDF 665 KB)
Client: Mr Scoreboards
Project: Website launch
My role: Website & SEO copywriter, & producer
I did the copywriting and production for this ecommerce website. It has achieved many first page Google listings for competitive search terms.
Download sample (PDF 102 KB)
Like what you see?
Then why not put me to work on your next website copywriting project? Contact me now for a quote.
But wait… there’s more!
Need a freelance copywriter to smarten up your off-line marketing materials? Then you better check out my brochure copywriter portfolio and MarCom samples.
And if you want to see what my satisfied clients have to say about working with text-centric please read my testimonials.
