Copywriting Services for Websites and Online Marketing

Need to improve the results of your website or online marketing? My range of online copywriting services will help:

WEBSITE CONTENT*

Small business website content package
I develop your key marketing messages and write content for your home page and 5-7 additional pages. Ideal for a small business, start-up company, consultant or promoting a single product line.

Landing pages
Includes a headline, several paragraphs of descriptive copy, and the offer. Ideal for lead generation enquiry fulfilment (e.g. free reports, white papers, free trial offers).

Web pages
Product/service pages, and informational and instructional content. Fees depend on page length and purpose (e.g. information or sales).

Website review and action plan
Does your website “suck” but you’re not sure why? If you want better results, the first step is to identify your site’s problem areas. This multi-page written report evaluates 28 crucial elements of your site’s strategy, content, design and usability.

Website makeover
If your website’s not delivering the results you’d like, it’s time for a makeover. My makeover package optimises your website to achieve better results. It covers strategy, content, traffic and design. I’ll work with your web designer or mine to ensure your site not only looks good, but also achieves your marketing goals.

*Tip: Always budget for your web content before you hire a web developer. I know it seems counter-intuitive – you want to build your house before you decorate it. But, as web usability guru Jakob Nielsen states in Designing Web Usability, “Ultimately users visit your site for the content. Everything else is just a backdrop.”

ONLINE MARKETING

Email newsletter consultation
Consultation for your new email newsletter. Includes template and content ideas, publication schedule, list of items for first few issues and sign-up form copy for your website.

Email newsletters
Articles and promotional blurbs. Only available with multiple-issue contract.

Email marketing / eDM
Direct response email promotions for sales and lead generation. Fees depend on length and purpose (e.g. informational or sales).

Email conversion / auto-responder series
A series of follow-up emails (usually sent via auto-responder) to move a prospect along the sales funnel. Minimum of three emails.

Need a website copywriter right now?
Please call me today to discuss your project. There’s no cost or obligation.