I must confess I rolled my eyes when the Pinterest for business hype started.
Call it a case of social media fatigue.
However, some solid research on the Unbounce blog shows how Pinterest has now become a force to be reckoned with in social media marketing.
- Traffic on Pinterest has doubled since May 2012
- Pinterest buyers spend more money than users of the other top-5 social media sites
- Pinterest generates 4X more revenue per click as Twitter.
Perhaps I should check it out after all!
You can read all the facts and figures here: P’interested in Marketing? 20 Stats For The Naysayers